Wed.Jul 27, 2011

Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share it.

Is HTML Or A CMS Better?

Small Business Mavericks

Is it better to design a website using HTML or a content management system (CMS)? To be sure, there are pros and cons to either method. Here are a few things to think about when making your decision about whether to design your website using HTML or CMS. Security: In terms of security, HTML is superior; however, most CMSs have security plugins or add-ons that you can use to make your site more secure.

Trending Sources

Social Means Conflict


If you know me at all well, then you know I have a master’s degree in conflict resolution. I got it twenty years ago and have been using it professionally ever since.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

3 Great Social Media Lessons From Ancient History


This is a guest post by Ajay Chavda. Social media is capable of changing you, your business or your perspective overnight. It is important that we understand the social media before jumping on the social bandwagon.

When Hate Turns to Apathy

Geoff Livingston

The only thing worse than haters is silence. In the attention economy, losing wholesale support from vocal minorities as a result of shunning them — even publicly mocking them — is a worst case scenario.

How to Drive Business Value with Social Marketing Funnel [white paper]


Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published.

Why Google has dropped the ball with Google+ business accounts

Danny WhatMough


The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral.

Diversifying Yourself Into a Platform Business

Convince & Convert

Guest post by Phil Simon , a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model.

You MUST Post Every Day on Your Blog [Misconceptions New Bloggers Have #2]


This post continues our Misconceptions New Bloggers Have series and looks at one of the most common questions I’m asked about when speaking about blogging—posting frequency.

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. For example, your blog should be [link] instead of a separate site with a separate URL.

A World Gone Social

Learn how companies must adapt to survive.

Maximizing Conversion Rates through Targeting

Bill Hartzer

This is a guest post by Craig Smith. Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Conversion rate optimization is both and art and a science.

Personal [INFOGRAPHICS] prove the medium has jumped the shark

Jeff Esposito

I know that everyone loves to produce infographics, but when it becomes something that you can create for yourself and does nothing but fan the flames of the ME generation, it is safe to say that they have indeed jumped the shark.

Wordless Wednesday: A Surprise Visitor


Our new mascot?


Cartoon of the day

Jeff Esposito

Cartoon of the Day Antique shop Bound and Gagged


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft


This guest post is by Greg McFarlane of Control Your Cash. Today, I bring you heresy. Not on the scale of Galileo trying to convince Pope Urban VIII that the sun doesn’t revolve around the Earth, but close enough. Stop believing the lies. SEO is a fool’s errand.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon mail slot thattababy