Wed.Jul 27, 2011

Trending Sources

Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share it. I’m not sure when “press release optimization&# became a common concept but it wasn’t being used at that time. October 20, 1999. Formatting.

Three Ideas for Self-Promoting Without Being Icky

Spin Sucks

This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho , was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Badges.

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Is HTML Or A CMS Better?

Small Business Mavericks

Is it better to design a website using HTML or a content management system (CMS)? To be sure, there are pros and cons to either method. Here are a few things to think about when making your decision about whether to design your website using HTML or CMS. Security: In terms of security, HTML is superior; however, most CMSs have security plugins or add-ons that you can use to make your site more secure. SEO: It’s easier to SEO an HTML website , but most CMSs these days make SEO easier and more effective. Control Over Design: You have more control over design elements with HTML.

PR, the Murdoch Affair, and Telling the Truth

Spin Sucks

On Inside PR this week, Joe Thornley , Martin Waxman , and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “ PR and Corruption Theater.&#. Side note: I totally have a crush on Jarvis. I won’t repeat the vulgarity here, but it’s worth a trip to his blog to see it.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Our research provided insights into who is watching the show (moms!),

The 10 Trends In Technology You Must Pay Attention To

Twist Image

"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology. Following technology and tech trends has always been a key area of interest for me, personally. From the early days of personal computing to the first modems and connectivity, I've had a love affaire (no, geek affaire?) with technology, gadgets and the evolution of connectivity. Don't believe the hype. Spend the next hour with this presentation (it will give you fresh insights and perspectives). bob lefsetz. communications. media.

Should You Use a QR Code?

Waxing UnLyrical

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine.

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When Hate Turns to Apathy

Geoff Livingston

The only thing worse than haters is silence. In the attention economy, losing wholesale support from vocal minorities as a result of shunning them — even publicly mocking them — is a worst case scenario. Isn’t that what companies and bloggers are asking for when they coldly dismiss disagreeing voices wholesale as haters? Some people will never agree. Ah, the hypocrisy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Great Social Media Lessons From Ancient History


This is a guest post by Ajay Chavda. Social media is capable of changing you, your business or your perspective overnight. It is important that we understand the social media before jumping on the social bandwagon. Tweeting, Facebook sharing and video making is only a miniature subset of the entire social ecosystem. History can teach us a lot about social media. Image Credit. The Social Context.

How to Drive Business Value with Social Marketing Funnel [white paper]


Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.

Why Google has dropped the ball with Google+ business accounts

Danny WhatMough

Tweet. Mistakes have been and always will be made. Google has expelled (most) brands and/or publishers it has found from the service. Only an issue in the tech community? Many will argue that, for most people, this isn’t really an issue and that it is another example of the tech community getting upset about something relatively small. But these guys are very influential. A lack of foresight.

Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Published on The Guardian website, it’s received a lot of respect for the way he tackled the subject. Journalism: Impartial not Neutral.

A World Gone Social

Learn how companies must adapt to survive.

You MUST Post Every Day on Your Blog [Misconceptions New Bloggers Have #2]


This post continues our Misconceptions New Bloggers Have series and looks at one of the most common questions I’m asked about when speaking about blogging—posting frequency. I’ve lost count of the number of times I’ve heard prebloggers dismiss the idea of blogging because they don’t have the time or discipline to produce daily blog posts. Why did she feel that way?

Diversifying Yourself Into a Platform Business

Convince & Convert

Guest post by Phil Simon , a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. How did I do this? In short, I built my own platform.

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. For example, your blog should be [link] instead of a separate site with a separate URL. Having your blog on your website instead of a separate domain means your site gets valuable content and good Google juice. Again, you won’t get Google credit for SEO.

Maximizing Conversion Rates through Targeting

Bill Hartzer

This is a guest post by Craig Smith. Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Conversion rate optimization is both and art and a science. To grow your percentage of buyers, your business must be proactive to the user segments and varied needs and goals of your website visitors. The answer is in targeted content.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Personal [INFOGRAPHICS] prove the medium has jumped the shark

Jeff Esposito

I know that everyone loves to produce infographics, but when it becomes something that you can create for yourself and does nothing but fan the flames of the ME generation, it is safe to say that they have indeed jumped the shark. Looking at these two below, I would be hard pressed to find anyone that could give me a real business value to them. What do you think?

Wordless Wednesday: A Surprise Visitor


Our new mascot?


Cartoon of the day

Jeff Esposito

Cartoon of the Day Antique shop Bound and Gagged


Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft


This guest post is by Greg McFarlane of Control Your Cash. Today, I bring you heresy. Not on the scale of Galileo trying to convince Pope Urban VIII that the sun doesn’t revolve around the Earth, but close enough. Stop believing the lies. SEO is a fool’s errand. SEO copywriting is the worst invention since the vuvuzela, and does at least as much to drown out coherent thought. Thanks, I wasn’t sure.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon mail slot thattababy