Hootsuite

JULY 19, 2023

Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. What are social media recruiting tools? You got this!

Social Media 75

Social Media Tools HootSuite Hashtag 75

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Social Media 83

Social Media HootSuite Marketing Health Care 83

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 97

Social Media Strategy Team Review 97

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media 105

Social Media Guidelines HootSuite Policies 105

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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HootSuite Marketing Social Media Management Skills 130

Hootsuite

MAY 30, 2023

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

Social Media 80

Social Media HootSuite Template Templates 80

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools.

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Social Media Marketing How To Tweetdeck 148

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. The use of social media in financial services: 5 key benefits.

Social Media 144

Social Media Insurance Tips HootSuite 144

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. Without this level of structure, skilled support agents might get stuck dealing with FAQ-level inquiries, while beginners wrestle with complex problems. Schedule a demo today. Why do organizations use tiered support?

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How To FAQ Issues Software 103

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 102

Reputation System Brands Knowledge Base 102

agora pulse

AUGUST 21, 2020

Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Anyone can make videos for social media. This article shows social media managers and digital agencies how to make videos that stand out from the crowd. Then get inspired to start.

Video 158

Video Tips Content Patterns 158

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 90

Video Film Content How To 90

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

JANUARY 23, 2024

Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 1 Social Media Tool Create. This is a better use of your skills than the manual labor of creating posts on the fly. Book a Demo Audience and competitor research is another area where Hootsuite really shines.

LinkedIn 85

LinkedIn Tools HootSuite Marketing 85

Hootsuite

APRIL 28, 2020

No serious dance skills required. Socially-minded businesses have an opportunity to get their messages across. Misinformation is rife on social media, and it’s important to counter it by being in the conversations. When I was a teen, my makeup skills were limited to applying mascara and Bonne Bell Lip Smackers.

Video 145

Video Engagement Hashtag Influencer 145

Hootsuite

NOVEMBER 28, 2019

Simple: Facebook Live is a fantastic way to increase social media engagement. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. How to Write an Effective CTA for Social Media.

Video 145

Video Facebook Notification API 145

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

agora pulse

OCTOBER 20, 2020

A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform. LinkedIn recommends product demos and educational content as topics for events. Equipment and Tech.

Eventful 95

Eventful LinkedIn Conference Notification 95

Diva Marketing Blog

OCTOBER 1, 2009

Recently I had the pleasure to speak at New Media Atlanta about Building Brand Value Through Social Media. Managing a brand in this new social media world is definitely a challenge for any brand steward. I asked the attendees to fill in the blank: Managing A Brand In The Social Media World Is Like __.

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Social Media Brands Guidelines Authentication 66

Hootsuite

NOVEMBER 21, 2019

Instagram video is an absolute must-have in your brand’s social media strategy. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend. Quick, off-the-cuff product demos. She said, surprising no one.) Source: @michi_ny. min.crafts.

Instagram 145

Instagram Video Engagement Content 145

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. This format can offer deep dives around specific themes, skill sets, tools, and more. Host a laidback Ask Me Anything (AMA) on social media. Social livestreams.

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Hosting Eventful Tips How To 145

Hootsuite

JUNE 18, 2019

It’s no surprise Stories are one of the top social media trends for 2019. Create content for social media posts, ads, posters, and more. Explore stop motion animation without any editing skills. Lifelapse’s demo video gives you a taste of what’s possible. But simply pushing out a Story isn’t enough.

Instagram 112

Instagram Content Template Templates 112

Hootsuite

OCTOBER 2, 2019

Video ads can show your team or your product in action, like this quick demo video ad from We Are Knitters. Since this is such an important topic, we’ve got a whole guide on how to use social media for A/B testing. Closely monitor how your campaigns perform in the Facebook Ads Manager dashboard. Try it today! .

Advertising 112

Advertising Facebook How To HootSuite 112

Razor Social

JANUARY 26, 2017

Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Optimize your website content for sharing on social media.

Tools 40

Tools Tips Marketing WordPress 40

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. But empowering other teams to tap into social for business insights and create content—for your channels or theirs—requires the right training. Proving ROI is a top challenge for social teams.

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Training Social Media Brands Policies 110