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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Over the past few weeks we’ve been demo’ing and researching a few different options, and it’s fairly overwhelming trying to make heads or tails on which solution might be our best fit. Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month.

Sysomos 209
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Turning Marketing Measurement on its Head

Waxing UnLyrical

The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Tools like Radian6, Netbase, etc., don’t work without analysts.

Radian6 177
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use any other research options, like Simmons, that you have access to. Use any other research options, like Simmons, that you have access to. you’re going to need.

Strategy 186
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. The theory is that the more data they can collect about you, the more they will know about you, and the better they can sell to you. Do some research. Meet some of their employees.

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How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

She believes in tracking the right kind of data, determining actionable outcomes, and taking the time to find truly mutually beneficial relationships. She joins the podcast today to talk data, measurement, and real influencer action. How too much data can be confusing. Why research and planning is key . In This Episode.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing. Privacy Concerns?

Sysomos 273