Bare Feet Studios

APRIL 30, 2010

Recent data from the Interactive Advertising Bureau show a 37% growth in online ad spending on video from 2008 to 2009. Roles that Online Video Can Play Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World View the entire presentation here. Results shared by the Altimeter Group.

Video 44

Video Upcoming Hotels Conference 44

Bare Feet Studios

MAY 19, 2010

and Project Lead Please stay tuned for a followup post where I will share some data with you and the four-pronged approach that helped make this campaign so successful! Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Aloha, Share/Bookmark Thanks for reading!

Social Media 42

Social Media How To Upcoming Viddler 42

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

Tourism 40

Tourism Campaign Sites Social Media 40

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Use the staff and data you have remotely, more efficiently. They could be marketing moments and irritations instead.

Airlines 40

Airlines Marketing Travel Hotels 40

Bare Feet Studios

MAY 21, 2010

I am fascinated by the intersection of ideas and technology, much like how the Freakonomics guys merge economic data with crime stats and car seat fatalities to shine a brighter light on how we actually behave. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

Upcoming 47

Upcoming Flickr Viddler Conference 47

Bare Feet Studios

MARCH 29, 2010

Company Size and Data Security To me, if you are running burger shops, there is less at stake in terms of your business than if you are a defense contractor. It is useful to weight the type of data and interactions that your staff are managing on a daily basis. Remember, you can always change your mind when you acquire more data.

Social Media 51

Social Media Upcoming Software Conference 51

Bare Feet Studios

DECEMBER 4, 2008

But our tourism and ad industries have been resting on their laurels and hiding behind fakey fake advertising strategies for decades. Now it is done by gathering volumes of data and filtering it for patterns, then establishing software-based triggers to display targeted ads from high-tech inventories. Speaking of long-lasting brands.

Advertising 40

Advertising Upcoming Tourism Buy 40

Bare Feet Studios

APRIL 29, 2008

You must also supply a downloadable format to enable RSS subscriptions. Be sure to add the META data to each episode. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Your best option is a Quicktime-compatible format.

Video 40

Video Viddler Tips Upcoming 40

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Bare Feet Studios

DECEMBER 3, 2007

But the way that Facebook’s Beacon is setting cookies and sending my very specific online behavior (at selected sites) back to it’s databases not in the aggregate but assigned to my personal data, is going too far. Don’t track data to individuals. Data mining your customers to push ads at them is so 1950s.

Sites 44

Sites Facebook Privacy Xanga 44

Bare Feet Studios

JULY 8, 2008

I’m taking it at face value, (rather then spend time checking out the methodology) because my point relates to the concept not the actual data points themselves. In that light, how can you as a company come to grips with this kind of data? This is the wrong response IMO. Whose responsibility is it to improve the situation?

Upcoming 40

Upcoming Policies Conference Viddler 40

Bare Feet Studios

APRIL 29, 2009

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. They make no mention on the blog post.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Bare Feet Studios

MARCH 19, 2010

Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally. Turns out it is cost-effective marketing too. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

Social Media 40

Social Media Upcoming Conference Comments 40

Kikolani

MARCH 8, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. The Resources Mashup. Blogging / Content. Business / Career.

Mashup 126

Mashup Meeting Resources Adwords 126

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Bare Feet Studios

JANUARY 31, 2008

But it is definitely going to help now that Twitter is housed in a world class data center such as Verio. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Share/Bookmark Thanks for reading!

Twitter 40

Twitter Hosting Upcoming Conference 40

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. You know, as you get ready to stuff turkeys and do all sorts of other unmentionable things.

Postrank 119

Postrank Conference Tourism Analytics 119

Waxing UnLyrical

SEPTEMBER 27, 2010

After we finish filtering out the profanity, a team of crack animal trainers and fashion bloggers feed these data into an NSA-grade Random Comedy Generator that writes suggested tweets for the following day. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Have more questions for him?

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. When you “like&# a page; 2. When you check in to a place on Facebook; 3.

Class 268

Class Facebook Privacy Public Domain 268

Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. I think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points.

Social Media 60

Social Media Upcoming Conference Viddler 60

Convince & Convert

SEPTEMBER 23, 2010

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Bare Feet Studios

DECEMBER 29, 2008

WOMMA stands for Word of Mouth Marketing Association. This is a professional marketers association, dedicated to building and promoting best practices in, you guessed it, word of mouth marketing. Clearly, this data point is of value to marketers, but I think it should be optional not required.)

Forums 40

Forums Advertising Sites Upcoming 40

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. There’s a lot of data out there and I am aware that these are just a few tiny pieces. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks so much for stopping by WUL! Wanna Subscribe?

Class 248

Class Avatar Cause marketing Postrank 248