article thumbnail

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. By making people feel part of the company’s core processes, you build a stronger relationship with them. Problem solving.

article thumbnail

7 Ways to Take the Media World by Storm

Convince & Convert

Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. This means thinking mobile first as part of your channel strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ISeeChange and NASA Launch Citizen Science App

The Realtime Report

Citizens taking note of developments in their communities can help with that process.”. New Orleans Flood Watch: ISeeChange is gearing up to crowdsource flooding and subsidence in New Orleans working with NASA JPL scientists and local partners in targeted locations.

article thumbnail

Consumers Control The Brand (And Other New Media Myths)

Twist Image

I'd even argue that they're getting increasingly smarter when it comes to Social Media and are doing a fairly good job of connecting and engaging in many of the online and mobile channels to give their brands a more human voice and offer consumers an opportunity to have some kind of real interaction between real human beings. crowdsource.

article thumbnail

What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors. Use Inbound Marketing Automation to Simplify the Process.

Content 60
article thumbnail

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. People who could provide you the details of how to self-publish.

Review 121
article thumbnail

The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. If you have any questions about these companies, or the angel investing process, etc. Addvocate makes it happen.

Startup 168