Remove Crowdsourcing Remove Marketing Remove Mobile Remove Process
article thumbnail

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60
article thumbnail

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. eBay is betting its entire future on mobile, and it’s winning.

article thumbnail

Consumers Control The Brand (And Other New Media Myths)

Twist Image

Marketers don't control their brand. If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? the consumer does. The brands now control the brand message? Not exactly. The brands control the brand.

article thumbnail

The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. It’s secure, mobile-friendly, super easy to use, and affordable. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company.

Startup 168
article thumbnail

Bean bags don’t make a Google!

Atom Thought

Indian CEOs are smart, have thought process, and are easily among the best brains in the world- My humble suggestion to them is to take it easy and to start having fun, because bean bags don’t make a Google! . . . Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! Mobile Marketing!

Google 100
article thumbnail

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

article thumbnail

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. By making people feel part of the company’s core processes, you build a stronger relationship with them.