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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Maybe it’s the fact that their platform is exploding. Metrics like CPM, CPV, and CPC compete reasonably well.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. The social network provides four ways to find and target the right people. The key is relevance.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

Platform 224
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The KISS Method For Determining Social Media ROI

SocMed Sean

To avoid the loss of employee knowledge, you can leverage social media by creating an internal platform where your subject matter experts can share their knowledge, thus preserving it for organizational use. Choose a platform that is secure and is easy to use. DON’T try to use Facebook as a company intranet.

ROI 269
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A Realistic Look at Digital Marketing ROI

Ignite Social Media

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Over the last few years, thousands of pop up brands have flooded Instagram, Facebook and other social platforms selling low-quality products, often with month-long shipping times.

ROI 154
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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. The platform now has 1.3B Activate Micro-Influencers.

Strategy 133