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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. Maybe it’s the fact that their platform is exploding. Metrics like CPM, CPV, and CPC compete reasonably well. The post An Update on TikTok’s Self-Serve Ad Platform first appeared on Likeable. Or tons of fun.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different. On the platforms, it’s typically engagements/impressions. What does CPC mean? CPC stands for Cost Per Click. How are Video Views defined in social media? Toks are slang for interests on TikTok.

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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform. This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment.

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New Report Looks at Best Influencer Marketing Strategies, and Platforms of Focus

Social Media Today

CPC Strategy has released a new study which looks at the most effective influencer marketing approaches in social.

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). Reddit receives more than 21 billion monthly screen views , and 6% of online adults are using the platform. For those who aren’t familiar, many PPC platforms (Facebook included) run on an auction.

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How Meta Could Leverage Outbound Clicks

Jon Loomer

This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). But, of course, opt-outs do not apply to activity on the Facebook platform. Everything. Outbound Clicks: The number of clicks that take people away from the Meta family of apps. Optimization Solution.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

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