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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.

Analytics 154
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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know “The future of social media is monetization,” claims Jason Adler, an expert at Repocket. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities.

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How and Why to Perform a Social Media Audit

Oktopost

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

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7 Essentials for Paid Media Plan with Examples

Oktopost

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 100
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

When to use: Because you have to work with the Google advertising team on this to reserve your spot, save this ad type for major campaigns, product launches and generating sales. If you have an in-house video production team, enlist them to help create an awesome video ad. How to create YouTube ads (step-by-step). Conversions.

YouTube 107