Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

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Social Media Strategy Social CRM Consultant 135

Stay N' Alive

MARCH 6, 2011

One of the most recent successes in that portfolio you may be familiar with was CoTweet , which was acquired by the Marketing firm ExactTarget. The first, more famous acquisition was the CoTweet acquisition by ExactTarget, which I mentioned earlier. I'm excited for what the future holds.

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Company CoTweet CoTweet Social Media 53

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Yes, it’s unpopular with the social media purists, but if 94% of tweets are RT’d within the first hour, you need to tap into multiple Twitter audiences throughout the day. Find Your Influencers.

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Sysomos CoTweet CoTweet Klout 142

Social Media Marketing

MARCH 2, 2010

And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. Exactly what the doctor Co-ordered The final bit of evidence in this trio of evidence toward email was the news today: CoTweet Acquired by ExactTarget. That's right.

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CoTweet CoTweet Press Release Notification 150

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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List Social Media Case Study Wiki 96

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

Social Media 140

Social Media Consultant Strategy Organization 140

Josh S Peters

JANUARY 18, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Well in a word Cotweet. How can multiple people use one Twitter account?

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CoTweet CoTweet Microblogging Twitter 110

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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CoTweet CoTweet Aggregator Research 140

Kikolani

MAY 21, 2010

Social media in the workplace (common sense rules). 7 ways to use curiosity as a personal development tool. Rand Fishkin of SEOMoz answers our link building tool questions in this interview. Social Media. Using social media as a networking tool for your business. Social Networks.

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Mashup Resources WordPress Exercises 144

Convince & Convert

MARCH 31, 2011

As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. The American Red Cross has been widely lauded for their deftness in this situation.

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Types Training CoTweet CoTweet 161

Kikolani

SEPTEMBER 24, 2010

6 ways to ensure better rankings in Google Instant results – how to use keywords, local search marketing , and social media marketing to rank well in the new results. 53 resources for first time SEOs – a great list of blogs, tools, forums, and conferences to help you learn more about SEO.

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Mashup Resources Engineering Communities 121

Convince & Convert

DECEMBER 28, 2011

As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. The American Red Cross has been widely lauded for their deftness in this situation.

Types 137

Types Training Twitter CoTweet 137

Convince & Convert

DECEMBER 8, 2010

Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Which of these tools have you tried?

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Social Media Tools CoTweet CoTweet 165

Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

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CoTweet CoTweet URL Metrics 45

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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Case Study Wiki Software List 99

Koka Sexton

AUGUST 12, 2010

in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! How NOT to use your Social Media Marketing Manager!

Products 45

Products Foursquare CoTweet CoTweet 45

Koka Sexton

AUGUST 12, 2010

in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! How NOT to use your Social Media Marketing Manager!

Products 40

Products Foursquare CoTweet CoTweet 40

Jeff Esposito

OCTOBER 21, 2011

Why more celebrities and public figures are turning to social media – while not surprising I find the phenomenon of celebrities hopping on social networks to drop news or updates to their fans fascinating. What the world really needs at this point in time is another search engine… especially one powered by M.C.

CoTweet 28

CoTweet CoTweet iPhone HootSuite 28

Koka Sexton

NOVEMBER 21, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS StumbleUpon Favorites StumbleUpon has become my primary bookmarking tool. ¬ Last StumbleUpon post - Social Media Links | Koka Sexton #323 April 3rd, 2008 at 3:22 am [.] How NOT to use your Social Media Marketing Manager! Leave a comment!

AJAX 40

AJAX StumbleUpon WordPress Foursquare 40

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Strategy Consultant Publishing 119

Koka Sexton

NOVEMBER 23, 2008

As a marketing tool, this can help in many ways. Author: Koka Sexton Comments: 3 comments Date: 23 Nov 2008 Categories: Social Media Tags: Blog , few_minutes , hype , lifecycle , marketing_tool , tinyurl , tweet , Twitter , urls , url_shortener There are 3 comments. How NOT to use your Social Media Marketing Manager!

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URL Foursquare CoTweet CoTweet 45

Koka Sexton

APRIL 13, 2010

I don’t want to write a review for every hot dog stand I eat at but being able to see who else was there, when and get a general idea of what other people think about the place does make Yelp a good tool to use. I’ve seen an increased discussion on social media [.] How NOT to use your Social Media Marketing Manager!

Foursquare 51

Foursquare Badge iPhone Applications 51

Koka Sexton

JULY 1, 2009

But in this case when I am doing a search for Spyware tools and click on Major Geeks link, I get directed to Stopzilla’s website. I’ve downloaded MalwareBytes, I’ve run th ESET online tool and each have found more than my original AVG virus scan did. How NOT to use your Social Media Marketing Manager!

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Koka Sexton

JULY 1, 2009

But in this case when I am doing a search for Spyware tools and click on Major Geeks link, I get directed to Stopzilla’s website. I’ve downloaded MalwareBytes, I’ve run th ESET online tool and each have found more than my original AVG virus scan did. How NOT to use your Social Media Marketing Manager!

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Koka Sexton

FEBRUARY 19, 2009

This process used to be run manually and some companies still do it this way, but there are tools available that can run what is called a Dynamic Test that can automate the process. Another type of tool available is called Static Analysis. Try out both of these analysis tools and see what is identified in your code.

Software 40

Software Foursquare CoTweet CoTweet 40

Jeff Esposito

AUGUST 13, 2010

If you are in the Boston area or will be next Thursday night, be sure to check out the CoTweetup with the folks from CoTweet. I will be on a panel discussing engagement on the corporate level including best practices, tools and some measurement. Who “owns” social media? – Here are mine [link] [.] Unported License.

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Koka Sexton

FEBRUARY 17, 2009

As a communication tool, Twitter is on the top of my list. Here are some ideas I have about making Twitter profitable that allows the micro blogging tool to remain free but opens doors for some money with advanced features. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead.

Twitter 40

Twitter API How To Foursquare 40

Koka Sexton

FEBRUARY 17, 2009

As a communication tool, Twitter is on the top of my list. Here are some ideas I have about making Twitter profitable that allows the micro blogging tool to remain free but opens doors for some money with advanced features. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead.

Twitter 40

Twitter API How To Foursquare 40

Koka Sexton

NOVEMBER 22, 2008

FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web. How NOT to use your Social Media Marketing Manager!

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RSS Feed Feedly FeedBurner 40

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. JB : Will these tools ever truly benefit the small business? RK : Measuring social media’s direct impact on sales.

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Social CRM Influencer Klout Social Media 133

Koka Sexton

JANUARY 3, 2009

Many of us use twools (Twitter Tools) like Twollo , Bitly , and MrTweet. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1!

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

JANUARY 3, 2009

Many of us use twools (Twitter Tools) like Twollo , Bitly , and MrTweet. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1!

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

APRIL 13, 2010

I don’t want to write a review for every hot dog stand I eat at but being able to see who else was there, when and get a general idea of what other people think about the place does make Yelp a good tool to use. I’ve seen an increased discussion on social media [.] How NOT to use your Social Media Marketing Manager!

Foursquare 40

Foursquare Badge iPhone Applications 40

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Cool Web Tools.

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Tools Social Media Radian6 CoTweet 188

Koka Sexton

DECEMBER 5, 2008

Twitter is a communication tool, so there is no surprise that mainstream media wants to capitalize on the service. How NOT to use your Social Media Marketing Manager! I hardly watch TV for news unless there is a breaking story that I want to see video of. If you enjoyed this post, make sure you subscribe to my RSS feed !

News 40

News Twitter Foursquare WordPress 40