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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It was launched before the 2022 midterm elections to spark conversations and encourage voter engagement.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. This remixing breathes new life into the content and causes it to be shared again and again. Marketing is all about conversion through conversation.

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How to Repost a Reel on Instagram (to Feed, Stories, and Reels)

Hootsuite

Remix a Reel. This takes more time than a simple repost since you have to create content for your part of the remix, but this can turn a share into a potentially viral Reel of its own. Of course, ensure the Reel you remix fits your content strategy and brand, and that your response is biz-appropriate. Use a template.

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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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10 Black Leaders You Should Follow on Social Media

Likeable

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Alishia McCullough.

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Dark Social Is NOT the Dark Web and Other Facts You Need to Know About It

agora pulse

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

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