article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Engaging Customers. Avoiding Social Media Crises.

B2B 155
article thumbnail

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Why you should setup the goals and conversions feature within Google Analytics? Why you must enable and setup goals and conversions feature within Google Analytics. 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). SoundCloud.

Analytics 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Repurposing content Looking to turn a white paper into an Instagram post? Source: New York Times Conversational AI bots are prone to error.

article thumbnail

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

article thumbnail

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

article thumbnail

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Myrland Marketing

Perhaps this is a white paper, a video series that summarizes recent developments in legislation your clients might care about, or an audio recording of a recent presentation you made (even if it was 10 minutes ago sitting in your office). Facebook conversion tracking. The ideas are endless if we use our imagination.

article thumbnail

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!