The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

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Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper).

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Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). 15 Tips to Zoom Your Online Brand (white paper). Welcome to the digital age of marketing where you are the brand.

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Content is no longer just written words such as white papers, blog posts etc. Here are a few types of content that B2B marketers can leverage: White Papers/eBooks. White papers , while extremely labor intensive, serve a plethora of beneficial purposes for a B2B marketer.

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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

How to Develop a Social Business Strategy (white paper).

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Think ebooks, white papers and even blog posts. Don’t create custom hashtags. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Guest Post by Monika Jansen.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). Related Stories Social Media Hashtags in a Nutshell Big Announcement!

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Use hashtags—but sparingly.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Facebook Finally Gets Hashtags: 10 Smart Ways to Help B2B Marketers by Inbound Visibility. Many (most?) marketers have a love-hate relationship with Facebook.

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

Hashtags. Possible white-paper (y/n). The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

It’s also important to use hashtags correctly. Hashtags are very important on Twitter but can’t contain spaces.

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#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Myrland Marketing

Perhaps this is a white paper, a video series that summarizes recent developments in legislation your clients might care about, or an audio recording of a recent presentation you made (even if it was 10 minutes ago sitting in your office).

How to engage customers on social with brand storytelling

Sprout Social

Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. Takeaway: Use a hashtag that involves your customers. Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms.

How to one-up your competition with social media industry analysis

Sprout Social

Although there are benefits to reading through in-depth reports and white papers, social media has its own distinct set of advantages for industry analysis. Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. .

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Hashtags. Possible white-paper (y/n). The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Hashtags. Possible white-paper (y/n). The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019.

5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Is it possible to create the perfect Facebook ad ?

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. The most popular type of content: white papers, read by 88% of buyers.

15 Key Facts about Content Curation

Writtent Blog

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. To truly gain attention for your content curation strategy, utilize hashtag searches and frequent monitoring to find information before it goes viral.

12 Secrets to Building Natural Backlinks

Convince & Convert

A single white paper or ebook can bring you more natural backlinks than any of the generic 500–1000 words post that can entertain your audience only for a limited period of time. Set aside time to explore the relevant hashtags and Twitter chats that gather your industry leaders.

Fetching Friday – Resources Mashup & A Week in Montana

Kikolani

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

The Ultimate Guide to Infographic Marketing

Convince & Convert

Go through your old blog posts , presentations, and white papers. Always use relevant hashtags when posting on Twitter to improve engagement. In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” .

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Crowdsource white papers and presentations! “But, we told them that they had to use it, why aren’t they using it?&# [link] sradick Thanks for the heads-up Cam – I saw this hashtag floating around the other day too. Home About Me Speaking Legal-ese My Team Gov 2.0

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