Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Having said that, it does seem to be a buyer’s market right now. Right behind Zoom is TikTok on the charts.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

NOVEMBER 20, 2023

Examples These breakdowns are helpful for understanding trends. In the example above, Cost Per Lead is steadily increasing every week. Examples When you run Advantage+ Shopping Campaigns, you will have the option of setting an Existing Customer Budget Cap. Is most of your budget getting spent in one country?

CPM 174

CPM Types Campaign Examples 174

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. Here is a detailed example… Click To Tweet.

Examples 113

Examples Campaign Facebook CPM 113

agora pulse

NOVEMBER 4, 2020

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. Example of Promoted Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

SEPTEMBER 23, 2020

Conversions Objective. Optimizing for a Custom Conversion ( 60+ Second Page View ). The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Marketers screw stuff up. Look, I get it.

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

NOVEMBER 6, 2018

For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Examples include using better naming conventions, relying on a go-to build template, and much more. Website Purchase Conversion Value. Definitions. Your System.

Organization 165

Organization CPA Facebook CPM 165

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Jon Loomer

SEPTEMBER 23, 2020

Conversions Objective. Optimizing for a Custom Conversion ( 60+ Second Page View ). The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Marketers screw stuff up. Look, I get it.

CPM 170

CPM Advertising Campaign Price 170

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. Are you looking for awareness or are you looking for conversions? This goes for both influencers and marketing professionals. Both of those things will happen in 2020.

Influencer 81

Influencer Marketing CPM Fashion 81

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. For example, a view count of 1,000 may be low for a brand with 10,000 followers. And they inform how you should tailor your messaging and marketing approach. For example, people may swipe up to “Shop Now.” Swipe-up actions.

Metrics 131

Metrics Video Brands Facebook 131

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. For example, if you’re targeting yoga moms in North America, then save an audience based on those parameters. By paying per impression, you can optimize your CPM to just $0.02 For inspiration, watch this example from UNICEF.

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Report 131

Report Social Media Metrics Team 131

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

OCTOBER 28, 2019

Conversion metrics. The most important social media metrics for marketers. Conversion : these metrics demonstrate the effectiveness of your social engagement. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Conversion metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Ignite Social Media

JULY 11, 2023

Whether you’re a small startup looking to build brand awareness or an established company aiming to drive conversions, these best practices will help you optimize your ad campaigns and make the most out of your social media advertising budget. What platforms are the most popular for paid social marketing?

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Cost per thousand impressions (CPM) for paid social.

ROI 136

ROI Metrics HootSuite CPM 136

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? As a beginner, maybe your leads will be few, and conversion percentages will be singular digits. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? As a beginner, maybe your leads will be few, and conversion percentages will be singular digits. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Jon Loomer

MAY 26, 2015

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. My own results reflected this, particularly when my business was younger ( see this example of a 35X ROI ). CPM, 48,582 Website Clicks, $.35 Conversions, Too.

CPA 113

CPA CPM Facebook Cost 113

Jon Loomer

NOVEMBER 1, 2019

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you optimize for a click, landing page view , conversion, engagement, or something else? You may hear some marketers talk about a “guaranteed template” but it simply doesn’t exist. Competition. Optimization.

Facebook 138

Facebook Sample Samples CPM 138

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Jon Loomer

JUNE 26, 2023

The wide variation in costs and conversion rate by country is a primary source of this frustration. The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. But there is a solution. But that’s not the case.

CPM 174

CPM Cost Groups Groups 174

Jon Loomer

NOVEMBER 23, 2015

For example, you could now optimize for website conversions and pay for link clicks using automatic bidding. For website clicks and website conversions objectives, you can now choose to optimize and get charged for link clicks. For some objectives, you may be better off being charged for actions, for example.

CPC 114

CPC Facebook Price CPM 114

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. For example, here’s Sprout’s company page in the wild.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Jon Loomer

MAY 5, 2015

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? For example, here are the “Optimize For” options within the ad set in Power Editor when the Clicks to Website objective is selected… We’ll dig into what all of this means and when to use it shortly.

CPC 126

CPC CPM Facebook Cost 126

Ignite Social Media

JANUARY 25, 2017

As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective. Track conversions. One of the beauties of many social networks is the ability to track conversions to see which creative resonates best and with whom.

CPM 60

CPM Discount Buy Cost 60

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. These Facebook ads are the “bread n’ butter” of real estate social marketing. Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. 1 Social Media Tool for Real Estate Grow.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. There are many ways marketers can use Graph Search , including learning more about their own fans or those of their competitors. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). Let’s use “Increase daily budget by” as an example. In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 For example, a $5 daily budget would not get much of a sample size for a conversion campaign during a three day period.

CPC 60

CPC Facebook CPM Cost 60

Jon Loomer

JULY 2, 2015

If you select Conversion Tracking Pixel, you’ll be redirected to the old Conversion Pixels page. It will definitely be useful to focus only on what’s active, for example. Website Conversions. Conversion Device. To get event data, you’ll need to be using the new WCA pixels. View Pixel Code.

Facebook 114

Facebook CPA CPM Campaign 114

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. There are many ways marketers can use Graph Search , including learning more about their own fans or those of their competitors. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Refine and optimize your Facebook marketing strategy. Conversion performance.

Facebook 128

Facebook Marketing API Campaign 128

The Social Media Hat

AUGUST 19, 2016

Editor's Note : Don't use The Social Media Hat as an example. As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. Affiliate Marketing. Instead, be strategic and cautious with your ad placement.

Adsense 60

Adsense How To CPI Blogger 60