Ignite Social Media

DECEMBER 8, 2022

Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. Making it more user-friendly, engaging, and a great brand content marketing tool. There’s no absolute reason for brands to miss out on marketing on Pinterest. But first, why Pinterest anyway? Why Pinterest?

Engagement 179

Engagement Brands Content Hashtag 179

Pixlee

NOVEMBER 2, 2020

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Your marketing efforts could make all the difference in the challenges ahead, so best explore your options and gather new ideas.

Travel 56

Travel Brands Marketing Hotels 56

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

BeingOptimist

APRIL 10, 2023

The travel industry is constantly evolving, and with the global economy rebounding from recent challenges, travel stocks present potential opportunities for investors.

Travel 40

Travel Airlines Hotels Tourism 40

Socially Sorted

JUNE 3, 2018

If your business is related to tourism or travel then you need to know these Pinterest Travel Trends to boost your marketing! After all, who knows the travel trends we are talking about, searching for and taking action on… better than Pinterest? This post breaks down the. // Read More.

Travel 87

Travel Trends Tourism Marketing 87

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

MAY 24, 2021

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). trillion dollars in export revenue. Reestablishing Trust.

Travel 52

Travel Industry Influencer Tourism 52

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Pixlee

MARCH 13, 2020

The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations by browsing their social media feeds. We are also seeing an increasing number of younger travelers who base their travel decisions on how “insta-worthy” a destination is.

Travel 55

Travel Hotels Social Media Tourism 55

Ignite Social Media

FEBRUARY 16, 2022

As a content creator, it can be challenging to keep up with the newest styles or trends these days. And because it’s important to create relevant content for your audience, timing is everything. Because relevancy is important to users, they are more incline to engage/notice content that relates to them. Newsletter.

Data 170

Data Marketing Trends Newsletter 170

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content.

Content 113

Content How To ROI Trends 113

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

Influencer 130

Influencer Travel Retail UGC 130

Ignite Social Media

AUGUST 21, 2017

From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. There’s a plethora of travel influencers that offer a breathtaking perspective of places we may want to add to our bucket lists. Gone to the Snow Dogs. Kevin & Amanda.

Travel 87

Travel Influencer Social Media Hotels 87

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy?

Travel 66

Travel Influencer Delicious Authentication 66

The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. Remember, Content Is King. Any questions your customers have is a good place to start when writing content.

Tips 233

Tips Marketing Resources Campaign 233

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.

Travel 102

Travel Social Media Banking Tourism 102

Convince & Convert

NOVEMBER 3, 2013

I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to deliver a presentation on Youtility to Travel Alberta. Taxi Mike is a Youtility.

Examples 149

Examples Content Travel Marketing 149

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Demand generation is a marketing function that focuses on building awareness, interest and desire for a product or service. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Bill Hartzer

APRIL 17, 2024

Moreover, TikTok’s engagement rate stands 31% higher than Instagram’s and 18% above YouTube’s, making it an invaluable arena for marketers aiming for high interaction rates. Instagram, while experiencing slower growth, has seen shifts towards more voyeuristic and passive content consumption behaviors.

Report 87

Report Social Media Brands Social Media Management 87

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Keep Your Content Fresh.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. There is a reason why the Fyre Festival relied primarily on influencer marketing: it works. Sometimes the best influencer content comes from individuals with fewer followers.

Travel 63

Travel Hotels Brands UGC 63

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. million (and counting) views, which is significantly higher than their other content.

Social Media 59

Social Media Strategy Content Collaboration 59

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. What Type of Content Should a Story Feature? Guest post by Alex Slichnyi.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend.

B2B 170

B2B Meme Marketing Authentication 170

Pam Moore

JANUARY 20, 2016

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look.

Content 133

Content Marketing Education Compete 133

Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Create Content That Elicits Emotion. SproutSocial A1: Definitely visual UGC!

Travel 40

Travel Industry Geotagging Content 40

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. Influencer marketing is far from over—but it is undergoing systemic change. Posts highlighting the (often stark) difference between social media content and the reality of creating it have been popular for years.

Influencer 123

Influencer Marketing Social Media Travel 123

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with? Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Hootsuite

JANUARY 4, 2021

In fact, if you want to stay on top of Instagram marketing tips and updates, Hootsuite already has a guide for that. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. The initial inspiration for Guides was travel. Share a travel guide. Source: Instagram.

Instagram 145

Instagram Geotagging HootSuite Tourism 145