Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Content 78

Content Marketing B2B SEO 78

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts. How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

AUGUST 8, 2023

A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Keyhole.co

MARCH 28, 2024

But what are the odds that your LinkedIn content will stand out in a sea of digital competition? That’s where search engine optimization (SEO) enters the scene. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. This will reduce your overall SEO score.

Content 52

Content How To Engineering SEO 52

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Hootsuite

NOVEMBER 1, 2021

Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. What is Instagram SEO? Instagram SEO ranking factors. Let’s dive in.

SEO 145

SEO Instagram Tips HootSuite 145

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones.

Collaboration 85

Collaboration Template Templates Team 85

Koka Sexton

DECEMBER 8, 2022

Content syndication is a strategy used by businesses and individuals to expand the reach of their content. It involves publishing content on third-party websites, in addition to the creator’s own website. What is content syndication? What is content syndication? Benefits of content syndication.

Syndication 86

Syndication Content Proposal Reputation 86

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Link reclamation.

Publishing 209

Publishing Module Syndication Badge 209

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Fast and clean is a good combination, especially on mobile. Site Speed.

SEO 100

SEO Syndication Marketing NoFollow 100

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Being the savvy content marketer you are, you now set out to to bring an audience to that post. There is so much speculation about how social media and SEO interact, but what’s the real story? Links are still a major driver of SEO. What a great feeling!

SEO 167

SEO Engineering NoFollow Social Media 167

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Build Trust.

Small Business 251

Small Business Social Media Strategy Marketing 251

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

Publishing 100

Publishing Content Brands Guidelines 100

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Changing SEO trends. Social is the New SEO. How can you boost your bottom line?

SEO 74

SEO Social Media Engineering Social Media Management 74

Keyhole.co

OCTOBER 21, 2020

If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. This is the trickiest part because Instagram SEO is a bit different from the regular Google SEO you’re used to, so it takes a little getting used to. Steer Clear of Black Hat SEO 7.

SEO 131

SEO Instagram Tips Hashtag 131

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. So, I just wrote the kind of content I’d like to read, everything from career development tips to what Beyoncé wore last weekend. Today, profiles of successful Black women are a major part of our content strategy.

SEO 77

SEO Sites Social Media Metrics 77

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 81

Content Collaboration Project Template 81

Lucy Hall

APRIL 28, 2015

What are the SEO implications of republishing content to your blog from linkedIn? Is my SEO affected if I publish the same content on my blog and Linkedin? The reason people worry about this is because it falls under duplicate content. Why do I say this?

SEO 60

SEO LinkedIn Publishing Delicious 60

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Strategy 226

Strategy Content Marketing BuzzStream 226

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game?

Tools 111

Tools Tips Content Marketing 111

Later

JULY 22, 2020

A strong Pinterest SEO strategy is one of the best ways to increase your reach and drive more sales. In fact, SEO on Pinterest is arguably more important than on any other social media platform. When a Pinner goes to scroll new content on the platform, they land on their Home Feed. Publish Video Pins. Get Verified.

SEO 81

SEO Tips Engineering URL 81

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act.

Tools 94

Tools Content Marketing Curata 94

Writtent Blog

AUGUST 8, 2014

Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy.

SEO 109

SEO Strategy Content Engineering 109

Later

APRIL 9, 2020

Whether you’re a business, entrepreneur, influencer, or content creator, YouTube is a huge platform for reaching new audiences and expediting your growth. But the key to success on YouTube isn’t just having great video content. When it comes to YouTube, the strength of your SEO strategy can make or break the success of your videos.

YouTube 82

YouTube Publishing Video SEO 82

Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

Team 72

Team Examples Content Policies 72

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Writtent Blog

JUNE 7, 2013

Today’s issue of content marketing news focuses on how you can do content marketing yourself at low expenses while the value of quality content is also emphasized. Not All Content Marketing is Created Equal: Location, Size, and Scope. 21 Things You Need to Know About Self-Publishing 2.0.

Publishing 85

Publishing Content Tips Marketing 85

Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. 2019 will be about the quality of content, not quantity.

Trends 75

Trends Content Marketing Patterns 75

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126