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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

CPM 204
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Some advertisers, consultants, and agencies are failing to evolve. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. This is a critical moment for them.

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How to Make $30,000 a year Blogging

ProBlogger

That equates to 1643 clicks on AdSense ads (note: AdSense also runs CPM ads so it’s not quite as simple as saying you need 1643 clicks… but to keep this simple lets just go with that). Subscriptions, donations, paid reviews, selling yourself as a consultant… etc. You can do the sums for yourself on your own model.

CPM 43
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Facebook Account Optimization and Organization Techniques

Jon Loomer

Over the past month, I interviewed over a dozen Facebook advertising pros including reps at big ad agencies, in-house marketers, and other consultants — all of whom work in different verticals with diverse client needs — to hear from them on what EXACTLY they’re doing on the account optimization and organization front.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 Serve messaging that encourages a purchase, demo, or consultation. Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people).

CPM 150
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Several clients who we consult for struggled to get their accounts moving without our help. Metrics like CPM, CPV, and CPC compete reasonably well. Any Likeable employee that hadn’t already taken the plunge into TikTokville did so around the time that sea shanties became a national news story. . Account setup is still wonky.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

They provide integrated solutions that used to require multiple agencies and consultants. — Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. The Marketing Agency Blueprint (Wiley), pp. The job of a marketer is to produce results that impact the bottom line.

CPM 139