Jon Loomer

JANUARY 17, 2024

Some advertisers, consultants, and agencies are failing to evolve. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Interpretation of Results.

Advertising 188

Advertising API Skills CPM 188

ProBlogger

MARCH 27, 2024

Lets look at a few: CPC Ads – lets say we’re running mainly AdSense on our blog and that the average click is paying 5 cents. That equates to 1643 clicks on AdSense ads (note: AdSense also runs CPM ads so it’s not quite as simple as saying you need 1643 clicks… but to keep this simple lets just go with that).

CPM 43

CPM Adsense How To Blogger 43

Jon Loomer

NOVEMBER 6, 2018

Is my CPC going up/down? I compare yesterday versus today using the date picker. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CTR going up/down? Do any of the ad sets show signs of fatigue? It’s basically a quick checkup on big picture campaign components. Cost Per Result.

Organization 166

Organization CPA Facebook CPM 166

Likeable

APRIL 13, 2021

Several clients who we consult for struggled to get their accounts moving without our help. Metrics like CPM, CPV, and CPC compete reasonably well. Any Likeable employee that hadn’t already taken the plunge into TikTokville did so around the time that sea shanties became a national news story. . Account setup is still wonky.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Serve messaging that encourages a purchase, demo, or consultation. Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people).

CPM 150

CPM CPA ROI Campaign 150

Twist Image

JANUARY 10, 2011

This can be hiring them as a consultant or as a speaker or engaging in their company for the services they offer. There is no advertising or "sales pitch" in the content, but the hopes are that the content creates the desire to want to work with the content producer. The challenge with the direct approach to making money.

CPA 108

CPA CPC CPM Affiliate marketing 108

The Marketing Blog

JUNE 22, 2008

Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. Soon we would be introducing rating in more forms. The scope of my blog-posts span across the Enterprise 2.0

Startup 100

Startup Web 2.0 CPM CPC 100