Jon Loomer
JANUARY 17, 2024
Some advertisers, consultants, and agencies are failing to evolve. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. This is a critical moment for them.
Jon Loomer
NOVEMBER 6, 2018
Over the past month, I interviewed over a dozen Facebook advertising pros including reps at big ad agencies, in-house marketers, and other consultants — all of whom work in different verticals with diverse client needs — to hear from them on what EXACTLY they’re doing on the account optimization and organization front.
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Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. First, focus on the story, not the sale.
Convince & Convert
FEBRUARY 28, 2012
Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.
Likeable
APRIL 13, 2021
Several clients who we consult for struggled to get their accounts moving without our help. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do? Account setup is still wonky. In the U.S.,
Sprout Social
SEPTEMBER 30, 2020
A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Finally, set your bid, budget and schedule.
Twist Image
JANUARY 10, 2011
On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). This can be hiring them as a consultant or as a speaker or engaging in their company for the services they offer. affiliate marketing.
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