Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to companies.

B2B 59

B2B Influencer Marketing ROI 59

Ignite Social Media

JUNE 3, 2024

Additionally, their values and tendencies are likely to trickle up and influence the behaviors and expectations of older generations over time. Gen Z prefers UGC (user-generated content) over branded content as they are weary of polished marketing campaigns infused with false narratives spun up in conference rooms.

Trends 91

Trends Strategy Authentication UGC 91

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts.

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Content Nielsen Marketing Badge 170

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020.

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B2B Influencer LinkedIn SEO 127

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. But at the same time, engagement on sponsored content is increasing as Instagram usage has increased by over 40%. View this post on Instagram.

Influencer 74

Influencer Marketing Instagram Engagement 74

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018. The DigiComm Summit (Feb 22-23.

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Conference Social Media Price Hubspot 103

agora pulse

MARCH 16, 2017

Attending conferences can be a big expense for your business. Often it’s the people you meet and the networks you develop that provide the real value of attending conferences. But it can often be difficult to meet all the people you wish to connect with, particularly if it’s a large conference. Let me show you how.

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Conference Social Media Hashtag Meeting 131

agora pulse

JUNE 7, 2019

Instagram likes have always been a way to measure the success of your Instagram posts. Instagram is experimenting with hiding the like count from everyone but the creator of the post. Instagram is testing this in Canada. Instagram is testing this in Canada. Pros of Instagram Likes. Well-played, Instagram.

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Instagram Social Media Statistics Influencer 118

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

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Fashion News Report Review 409

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021?

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), With so much change, it can be hard to predict Instagram trends for 2021. Ready to plan your Instagram strategy for 2021?

Trends 52

Trends Instagram Microblogging Meme 52

Social Media Strategies Summit

MARCH 11, 2021

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. Partner With Influencers. As we’ve already noted, there are already a lot of big names and influencers on Clubhouse. Identify New Marketing Ideas. What Exactly Is Clubhouse? But what does it actually do?

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Brands Conference Hosting Conversation 226

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Meta has updated its Ray-Ban Smart Glasses to include live streaming to Instagram.

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News Report Social Media Instagram 80

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. million followers on Instagram and 2.7 Francis Bourgeois is a great example.

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Campaign Brands Influencer Collaboration 304

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. View this post on Instagram. View this post on Instagram. Wait ‘till you hear about BeReal.)

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How To Marketing Collaboration Influencer 107

agora pulse

JANUARY 15, 2019

But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. If your audience is on Instagram, they can be a fun (and effective) way to get started with live videos while helping you reach new eyes. One of my favorite social media influencers is Jasmine Star. Interviews/Q & A.

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Collaboration Instagram Examples Influencer 112

Laurel Papworth

JANUARY 20, 2019

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? This lecture (series) is for EventProfs: Work for NonProfit, Gov, Business as a marketing event coordinator or similar. I’m glad you asked ??. Video is 11 mins long.

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Conference Eventful Tips Avatar 58

agora pulse

MARCH 12, 2020

You want to create more Instagram Stories, but you take too long to do it. Yes, by storyboarding your Instagram Stories. Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. There’s not enough time!)

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Instagram Tips Template Templates 98

Buffer Social

OCTOBER 6, 2019

The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.

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Instagram Influencer Brands Upcoming 69

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 271

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Instagram Trends UGC Meme 85

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. But that’s not the only marketing benefit it provides.

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Education Examples UGC Content 172

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. It’s not possible to have a successful digital marketing strategy or social media strategy without it. However, it’s actually more complicated than that.

Engagement 99

Engagement Tips Loyalty Metrics 99

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. What Is Voice Marketing? What Is Voice Marketing? Voice Marketing Trends. Voice Marketing Trends.

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Marketing Trends Hosting Instagram 82

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. At the end of 2018, 400 million users were actively using Instagram stories every day.

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Trends Social Media Instagram Influencer 142

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We knew we were onto something.

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Brands Marketing Hosting Eventful 82

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. A takeover on Instagram Stories. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more!

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Social Media Collaboration Instagram Influencer 114

Oktopost

JUNE 18, 2019

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important. These days, marketing initiatives have to justify their existence by showing measurable results.

B2B 97

B2B Strategy Marketing Conference 97

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

APRIL 27, 2016

Social Media Marketing World (#SMMW16) kicked off last Sunday, bringing 3,000 marketing professionals to San Diego through Tuesday. Top 50 Influencers List. Before the event even kicked off, Lee Odden ‘s Top Rank Marketing Blog released a list of the Top 50 Social Media Marketing Influencers Speaking at #SMMW16.

Influencer 60

Influencer Conference Hashtag Course 60

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . a company website, or Instagram account). . a company website, or Instagram account). View this post on Instagram.

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Hashtag Marketing Apparel Hosting 68

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. View this post on Instagram. View this post on Instagram.

Social Media 113

Social Media Brands Tips Affiliate marketing 113

Later

SEPTEMBER 4, 2019

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . Instagram advice here! How to (Actually) Grow Your Instagram Account with Jasmine Star.

Industry 46

Industry Instagram Strategy Conference 46

Later

JUNE 5, 2019

If you’re serious about growing on Instagram, you need to start thinking about making the move to an Instagram business profile, or even the new Instagram creator profile. ICYMI: Instagram is rolling out a new creator profile for influencers and content creators! And to which type of Instagram profile?

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Instagram Analytics Metrics Features 103