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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. This means, if you want your audience to find your posts, you should use appropriate hashtags. .

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How to Create a Social Media Calendar That Makes Your Workday Easier

agora pulse

If you’re managing social media channels professionally for a social media marketing agency or digital agency, you need to create a social media calendar. Each sector has specific days, hashtags, and events associated with it. Hashtag days. Presidential Elections, Brexit, or a finance conference/expo. Research hashtags.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

Brands 114
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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

If you’ve just returned from a conference or expo, connect with the people you met via LinkedIn first. If your job responsibilities have changed drastically in the last five years, a recommendation saying “Charli makes great coffee and quickly photocopies documents” is no longer helpful to your role as a marketing VP! Need I say more?