article thumbnail

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture.

Sports 281
article thumbnail

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UX Masterclass: What To Know About User Experience [interview]

Mindjumpers

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. The concept for this conference is user experience (UX). Thomas Snitker about the conference.

article thumbnail

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate. Use conference calls for focus groups; it can be fairly inexpensive.

Research 172
article thumbnail

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Dial into a conference call. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 123
article thumbnail

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. because there are more blog comments to respond to, more Twitter followers to check out, etc.). It’s an easy way to waste a lot of time.

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265