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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.

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Twitter + Yammer? What could have been…

Danny WhatMough

I’ve been thinking a lot about Enterprise Social Networks recently, and so should you if the figures about the potential size of the market over the next few years are to be believed ($6.4bn by 2016). The news that Yammer has been acquired by Microsoft for $1.2bn therefore shouldn’t come as any surprise.

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The Real Roadblock to Social Business Success

Webbiquity SMM

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Most people wrongly assume social enterprise networks are simply Facebook for business. Several companies responded to this story saying the platform was more “of a distraction” than a value driver.

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Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company?

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ” This was hogwash of course.

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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? Well up until 2014, company leaders didn’t think it did. But when their tune changed, it was Lori who helped launch its entry into the social space.