Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. Rock-n-roll kick started his career in marketing when he started seeking creative ways to market his own band nationally.

Social Capital 196

Social Capital Journal Energy Campaign 196

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example ….

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

The Social Media Incubator

SEPTEMBER 7, 2011

This new Facebook application allows you to do career networking on Facebook by searching a company name, see which of your Facebook friends are connected to it and posting job openings. Empire Avenue is a combination of game and social networking, calling itself the “social stock market.”

Sites 106

Sites Social Media Social Capital LinkedIn 106

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example ….

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Kikolani

JULY 1, 2011

The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. Is the bank of social capital broken ?

Mashup 136

Mashup Resources RSS SEO 136

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And I started a company in 1999 developed around simply influencer identification and engagement. That is the difference between social capital and influence, because they’re very different. Brian: Yeah.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Buzz Marketing for Technology

JUNE 27, 2008

Human communication has always been about people and social capital. The value will come from tools that boost social capital and enhance serendipity between health professionals and enable us to approach health problems with a network effect multiplier. David Evans. June 12th, 2008 at 2:55 pm. Richard is right - Web 2.0

Web 2.0 188

Web 2.0 Journal Film Education 188

Koka Sexton

APRIL 5, 2015

I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.

Strategy 101

Strategy Brands How To Template 101

Buzz Marketing for Technology

JUNE 27, 2008

The digital networked realm will be entered from silos as "everywhere locations", "miscellaneous filing categories", "amateur expertise", "social capital" and "free revenue". Services for Companies and Organizations. Perhaps "the old-school" will get on board the way autos where originally seen as "horseless carriages".

Project 100

Project Engagement Blogosphere Skills 100

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

MARCH 6, 2012

And then Jay, I started hearing about all these companies that were actually using it. Disney, Audi, Revlon; these are not schlock companies, so I got really interested in it. I think he said, “I just have to be liked by six marketing directors in the world. This is something new. Where’d this come from?”

Klout 123

Klout Influencer Case Study Proposal 123

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important.

Social Media 128

Social Media Strategy Report Buy 128