IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Social capital Ottawa.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Using social media for research: Social Capital 2012. Photo Credit: CIRA. This week CIRA*, the organization behind the.ca

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Become A Superconnector With Scott Gerber - This Week's Six Pixels Of Separation Podcast

Twist Image

Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands. Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing. media company. social capital. the community company.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Tags: Social Media

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Tags: Social Media

From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

The true story is that every non profit (or any other company) can achieve more if they have a guerrilla mindset and use the resources they have. Where does social marketing fall into your approach? To me this also includes social capital, meaning your customers that believe in you.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. First Round Capital.

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Why I Started Social Selling

Koka Sexton

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Fetching Friday – Resources Mashup & The Fourth

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. Is the bank of social capital broken ?

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Why I Started Social Selling

Koka Sexton

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. Not all companies need it.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now. Brian: I’ve studied this actually, the idea of social network fatigue.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but s the social and cultural change that will have far more impact. s a social not a technological development. And our tardiness is social. Search the BMJ.

Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. And then Jay, I started hearing about all these companies that were actually using it. Disney, Audi, Revlon; these are not schlock companies, so I got really interested in it.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. So I could click out and start checking these people out either on Twitter or other social networks. Or I could say show me the social media veterans, etc.,

The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

The digital networked realm will be entered from silos as "everywhere locations", "miscellaneous filing categories", "amateur expertise", "social capital" and "free revenue". Services for Companies and Organizations. The Bamboo Project Blog. « A Primer on Pecha Kucha for Learning | Main. | Why the Internet is Making Me Stupid » 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why You Should Use a Content Rationale Report June 28th, 2010 |Written By: Jay Baer | View Comments Tweet Little is the new big.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. After the socially awkward embracing is done, invite both groups in during the creative process.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Treating Your Fans Like Cattle June 30th, 2010 |Written By: Jay Baer | View Comments Tweet Email ain’t dead yet. Just fun and friendly and well, social.