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How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Magazines are arguably one of the first publications to rock content calendars. Their content calendars do this traditionally to help their customers (marketers) know how to connect their advertisements into the big picture of each magazine issue. When are there specific events in your industry, region, or company?

Content 60
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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. That’s why she describes social teams as “the last line of defense between the company and the public.”. However, the change hit NASDAQ harder than most.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. These Companies Get $20,000 in Links Just for Buying a Domain Name.

Company 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265