Social Media Marketing

JUNE 5, 2013

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. News Corporation (which owns MySpace) is expanding the Wall Street Journal site into a platform for users to network in addition to read news. The sponsored posts on Tumblr have begun - and so have the complaints.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Buzz Marketing for Technology

SEPTEMBER 15, 2010

I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Share this on Tumblr.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Citizen Journalism is Process Journalism.

Journal 111

Journal Flash Mob Communities Digg 111

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Marketing with Tumblr and Triberr. by QuickBooks.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Reddit and Tumblr are among the “youngest” networks, with half or more of users under 35 years old. 90% of companies with 100 or more employees use social media in their marketing mix.

Social Media 229

Social Media Hubspot B2B Marketing 229

Techipedia: Tamar Weinberg

JANUARY 5, 2010

10 Ways to Be a Great Social Media User (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

DECEMBER 30, 2011

Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Reply Frank Lee July 18, 2010 at 2:42 pm I use a journal to drop down the writing ideas that pop up in my mind during the days. I think when you show your readers that you can do what you’re asking them to do – you can’t lose!

Blogger 250

Blogger Engineering Flickr SEO 250

Twist Image

MARCH 29, 2013

"It's no secret that people have bad password hygiene, or that companies like Google are racing to replace single-factor passwords with something better (like, say, having your mobile phone near the place you're logging in from.) Here's their journal." " Amazon is a dangerous company. " (Alistair for Hugh).

Tumblr 78

Tumblr Hubspot RSS Google Reader 78

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

ProBlogger

AUGUST 23, 2023

The Evolution of Journals and Weblogs to Blogs Blogs also tend to have an informal, conversational writing style. Companies would sign up with a hosting company, use one of the new HTML editor apps, and put up a static brochure website. This goes back to blogging’s roots as an early form of social media.

How To 39

How To Journal Wiki Hosting 39

Social Media Marketing

MARCH 13, 2013

Fast Company has a look at the redesigned News Feed, what they're calling " an algorithm's band-aid." Ford Motor Company's profile on Google+ surpassed 2 million followers last week. Tumblr will introduce mobile advertising to support the growing platform that already boasts more than 100 million users.

Social Media 161

Social Media Real Estate Mobile Discount 161

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? Check it out! A community participates.

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which emerging platforms are essential (or even worth investigating)?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 7, 2012

The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. . • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” For example, 93% of marketers use social media for business. B2b vendors?

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

ProBlogger

FEBRUARY 8, 2017

Hosting: Which company will you go with? Squarespace has a lovely, clean look, and Tumblr is easy to use, for example. A simple online journal could work well on Blogger, or for more functionality and control, you could go self-hosted WordPress. Which company will you buy it through? How much money do you have to spend?

Domain Name 20

Domain Name Hosting WordPress Blogger 20

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Link Buying Guide: Directories, Ads, and Reviews (Search Engine Journal): Need to buy links?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Writtent Blog

JULY 31, 2013

An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. While you can utilize a free-standing BlogSpot, WordPress, or Tumblr account for publishing, you won’t receive the same SEO benefits you will if you host your blog directly on your website. Image credit: HubSpot.

Guidelines 78

Guidelines Screencast Blogger SEO 78

Unmetric

SEPTEMBER 19, 2018

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Hence Glossier has been able to establish themselves as not just another cosmetics company, but as a “ socially-driven beauty brand ”.

Social Media 141

Social Media Hashtag Instagram Meme 141

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Online SEO Tools: The Ultimate Collection : At Search Engine Journal, Ann Smarty has compiled a list of the most valuable tools to perform SEO analysis. 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? : And they profit.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

Interns at multiple companies all summer long. For the daughter I bought paint brushes, a sketch journal and a bunch of crafting supplies that were on her wish list. As a blogger, you have the potential to reach a tremendous audience. corrin December 15, 2008 at 10:53 am Family Fun package for me, please! Studies hard every day.

Blogger 103

Blogger Yahoo Buy Twitter 103

Bill Hartzer

DECEMBER 17, 2012

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders.

Insurance 161

Insurance Apparel Policies Report 161