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HubSpot vs. Marketo: Which is Better?

Oktopost

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. HubSpot vs. HubSpot vs. Marketo: Which Capabilities Should You Expect?

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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93
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4 DIY Marketing Tips for Small Businesses on a Budget

The Realtime Report

Many companies simply can’t afford to partner with a digital marketing agency. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though. Setting up a blog on a site like WordPress, Hubspot, Wix, Squarespace (etc.) Start a Blog.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Here are 9 of the best Facebook groups HubSpot has seen.

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How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. Not only was the hashtag applicable in one of the biggest sporting events of the year, but it also worked in generating awareness around an exciting contest.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Fast food, retail, sports—those brands can get experimental. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022.

Strategy 131
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. One of the most important aspects of Facebook marketing is finding out who’s using it to access the company website. Mystery Visitors.

Brands 279