Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

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Social Media Management Social Media Tips Skills 103

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach.

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Team Marketing Collaboration Hubspot 119

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 112

Social Media Management Social Media Education Delicious 112

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

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Social Media Management Social Media Tools Collaboration 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 110

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! Are you making the most out of LinkedIn? .

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Mindjumpers

DECEMBER 8, 2017

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Making the global and local brand teams and agencies cooperate and communicate together. Jakob Holm Kalkar, Media & Digital Director. Engaging fans locally.

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Groups Groups Guidelines Social Media Management 100

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Working on a side project is an opportunity to connect with and learn from a new group of people outside of your regular connections.

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Project Team Journal Hosting 62

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. About Your Company or Team.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Managing your employer brand requires careful attention to your general image so that candidates come in with the right expectations. ? Why Employer Branding Matters.

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Company B2B Brands How To 136

Later

MAY 24, 2020

In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19. There’s no denying that social media managers have an “always-on” attitude.

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Social Media Management Social Media Tips Instagram 98

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

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Resources Telecommunications Collaboration Project 103

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Social Media Survey Education Team 123

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Ask yourself, “Does this impact just our company or is it a national or global concern?”

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Social Media Social Media Management Issues Team 199

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

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Social Media Team Groups Groups 118

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

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Social Media Social Media Management Skills Survey 86

Sprout Social

MAY 25, 2022

Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. Marketing teams across industries and company sizes are struggling to find talent. Take social media managers, for example.

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Skills Team Social Media Management Startup 97

Sprout Social

FEBRUARY 8, 2024

These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service. In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes.

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How To FAQ Issues Software 108

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale.

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Marketing Social Media Management Team Campaign 139

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

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Groups Groups Communities Organization 111

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel. But, for B2B social media managers, cutting through the noise on social media can be challenging.

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B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training.

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Training Course Resources Social Media 118

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks.

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Authentication Examples Class Team 93

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. The EQ you need to run social media is really high.

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Social Media Pharmaceuticals Energy Policies 125

Sprout Social

FEBRUARY 1, 2021

Above all, 2020 reinforced how vital social media marketers are to an organization’s success. From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. You’ll embrace a more strategic role.

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Social Media Social Media Management Marketing Communities 137

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action.

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B2B Research Twitter Marketing 154

Oktopost

DECEMBER 19, 2022

Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges.

Social Media 125

Social Media How To Policies Authentication 125

agora pulse

JANUARY 30, 2021

In Jay Baer’s session, Five Services Social Media Agencies Need to Offer, he spoke about service providers’ unique ability to approach a client and provide them a perspective outside that they cannot provide in and of themselves. From within a company or brand, it’s easy to lose sight of how the company actually comes across.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

MAY 24, 2022

“[Social messaging] will continue to grow as the number one way for brands to communicate to customers. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Alexa Heinrich , Social Media Manager at St.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Hootsuite

JUNE 24, 2020

With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . This article outlines: The benefits of creating a social media approval workflow. . How to create a workflow that is efficient for your team.

Social Media 145

Social Media HootSuite How To Template 145

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. How did Banišauskas and his team do it? From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Invest in groups.

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Organization Flipboard Social Media Company 108

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

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Engagement Social Media How To Hubspot 156

agora pulse

JUNE 4, 2020

Can prospective students get their questions answered by looking at the university’s social media? Do the university’s social media accounts show what is special about it? Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know.

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Social Media Committee How To Guidelines 112

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

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B2B Communities Brands Loyalty 121

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. Recently, several high-profile Twitter accounts were hacked by an anonymous group.

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Social Media Social Media Management Policies Reputation 144

Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Health Care Tips Policies 93