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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Build a Hub of Answers to FAQs There are likely a handful of questions your customer support team must repeatedly deal with. Can your response times be improved?

Strategy 130
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Building chatbots Chatbots are a compelling AI use case in marketing.

Strategy 129
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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The 2023 Guide to Social Media Reputation Management

Hootsuite

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. And you’ll create an online reputation that endears your company to your customers. The stakes are high.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. One of the first companies to adopt retail bots for ecommerce at scale was Domino’s Pizza UK. With that many new sales, the company had to serve a lot more customer service inquiries, too. Monitor brand sentiment.

Retail 97
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But that’s just the beginning.