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Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. If you are currently converting at.5% That sounds pretty cost effective to me.

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Social Media Chat Tuesday, July 21st

Adam Cohen

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Owning your Twitter Hashtags | Freelance Social Media

Freelance Social Media

One thing that an organization should do to help lead their conversations is to make their preferred hashtags known. Companies are getting used to posting the “Follow us on Twitter&# buttons on their sites but perhaps they should be also be including a short list of hashtags that they encourage their users to use when discussing them.

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Tweetpeats: When Twitter Meets Television | Freelance Social Media

Freelance Social Media

FOX Broadcasting Company is ready to utilize the social media platform with its new programming, Tweet-peats. This almost sounds like popping in a DVD with commentary and conversing with it. I also love Twitter. So, why not combine the two? TwitterVision? Fans can submit questions(tweets) in real-time.

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What's new in 2009? Feedback 3.0 | Freelance Social Media

Freelance Social Media

The company that I work for is just now talking about getting into the game. The long-predicted conversation is finally taking place, albeit amongst consumers and not, as intended, between corporations and consumers. Feedback 3.0 by cinta5 on December 2, 2008 Trendwatching.com has a list of half a dozen consumer trends in 2009.