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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we secure distribution?

Questions 254
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we secure distribution?

Questions 252
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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HOW TO: Make Facebook Your Company Newsroom – My Mashable article

Josh S Peters

HOW TO: Make Facebook Your Company Newsroom. Since my last Mashable article was 30+ Apps for Doing Business on Facebook it seems like I have a theme going on. Please check it out and let me know what you think, thanks.

Company 100
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How To Align Social Media With Marketing Activities

Mindjumpers

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities. Online advertising Use YouTube.

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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? This reflected on the brand they worked for.

Policies 186
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Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. If you are currently converting at.5% That sounds pretty cost effective to me.