article thumbnail

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. As you consider this trend, as yourself what about your company is interesting to others? You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

U.S. Viewers Watched Nearly 10 Billion Online Video Ads in July

The Realtime Report

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. Google (with online video superstar YouTube) is the most popular venue for online video views, with Facebook finally reclaiming the #2 spot ( CNET ). Is your company advertising via online video?

comScore 175
article thumbnail

Google's Third Wave Of Innovation

Twist Image

Is it normal that a search engine is buying up all of the robotics and drone companies? From there, the company has made several strategic acquisitions to build their GDN ( Google Display Network ). The acquisition of YouTube in 2006 is also significant in this first wave of Google''s innovation.

Google 92
article thumbnail

The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. We're doing it wrong. It is early. there's more!

article thumbnail

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

Airlines 210
article thumbnail

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The top quarter of brands on YouTube have an average of 181 videos, while the bottom quarter had an average of 29.