Waxing UnLyrical

APRIL 13, 2012

Image: Tjeerd Wiersma via Flickr CC 2.0. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Questions 157

Questions Flickr Social Media Management Issues 157

Waxing UnLyrical

DECEMBER 13, 2012

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. That’s no longer the case.

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Image: Kemp Edmonds via Flickr, CC 2.0 It is difficult and expensive to attribute financial value to these areas. Thanks so much for stopping by WUL!

ROI 169

ROI Postrank Tourism Blogroll 169

The Marketing Blog

AUGUST 3, 2010

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. E.g. it could be a need arising from your marketing function or from HR or from operations.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Bare Feet Studios

NOVEMBER 23, 2011

Brands hope to use influencers to build their own influence and market their products and services. Brands save time by having the influencers organize themselves and manage their messaging, as compared to planning a social marketing campaign. By inadvertently creating cliques, we are anti-community building.

Cost 91

Cost Team Influencer Communities 91

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Kikolani

DECEMBER 26, 2012

Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. 1 Defining Your SMM Philosophy.

Social Media 167

Social Media Strategy Marketing GPS 167

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. In both cases, the blogger and marketer will approach you when the timing is right for them and take advantage of these channels when they need to. Can you get me a job too?&#

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Waxing UnLyrical

FEBRUARY 12, 2013

Image Credit: Nicholas_T via Flickr, CC 2.0. Blog Post Series - A Collection of Posts on How & Why Blog Post Series are Effective Content Marketing. Innovation often comes from combining or subtracting or inverting existing ideas or processes. This process is well articulated in Thinkertoys by Michael Michalko.

Crowdsourcing 217

Crowdsourcing Hotels Curation Embedding 217

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Image: < DigitalRalph > via Flickr, CC 4.0. People respond to content that is: Sharable.

Publishing 100

Publishing Brands Communities Flickr 100

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

MARCH 10, 2008

I think we want to do well and build a good business. The core of it is community building and without that, nothing wouldn’t be happening. One way this is is that you consider yourself a tech company, not a media company, and you don’t leverage yourself as using one community. Zuckerberg : Right.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. Jill Whalen has been active on forums and online communities for 10 years now.

SEO 162

SEO Social Media Marketing Reputation 162