Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

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YouTube Marketing Library Video 116

Hootsuite

AUGUST 14, 2023

How do YouTube Shorts say hi? Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. In this blog, we’re going to shrink ourselves down and head into the mini-world of the YouTube Shorts algorithm. and “Should you wear YouTube shorts to your next BBQ?” (yes). They micro-wave!

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YouTube HootSuite Analytics Video 87

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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YouTube HootSuite Marketing Video 145

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

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Metrics Analytics YouTube How To 145

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? EMBED] [link].

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YouTube How To Authentication HootSuite 136

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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YouTube Features Engagement Hashtag 73

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million YouTube: 18.6 million LinkedIn: 17.6

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Social Media Strategy Apple iPhone 59

Hootsuite

JANUARY 31, 2022

Not only is he one of YouTube’s longest running employees (with a whopping 15 year tenure), his teams also work directly with both creators and brands to ensure their success with YouTube. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

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YouTube Platform Trends Team 95

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

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YouTube Video Film Sports 103

Hootsuite

APRIL 1, 2020

YouTube Live transforms online video into an interactive experience. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to start streaming with YouTube Live.

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YouTube Engagement How To Class 145

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

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Influencer Brands Policies Privacy 288

Hootsuite

MARCH 30, 2022

Choosing a name for your YouTube channel is a lot like picking a band name. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. Read on to learn how to change your YouTube channel name. Bonus: Download a free pack of 3 fully customizable YouTube video description templates.

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YouTube How To URL HootSuite 105

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. TikTok may be taking over as the social network of choice for digital marketers.

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Trends Strategy Marketing Authentication 147

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

OCTOBER 16, 2023

Monitor public reception to AI advancements within Meta platforms, adjusting engagement strategies accordingly. Twitter/X Community Member Vetting The new member vetting feature in Twitter/X communities mirrors Facebook Groups, enhancing member quality and interaction.

News 75

News Social Media LinkedIn Avatar 75

Social Media Strategies Summit

JANUARY 5, 2023

Traditionally, viewers watch videos horizontally — think YouTube and Netflix. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Save your space at the #1 social media conference for senior-level marketing professionals.

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Trends Social Media UGC Marketing 297

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. The videos include a variety of people (and some of their pets) “sharing their views on personal goals, financial strategies, debt, retirement savings and more.”

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Social Media Strategy Case Study Airlines 186

Later

APRIL 1, 2020

Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business?

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YouTube How To Video SEO 62

Buffer Social

OCTOBER 9, 2023

It might be time to re-evaluate your advertising strategies on these platforms. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. As you experiment, monitor AI campaign performance and have alternative strategies. LinkedIn 1.

News 72

News Social Media Marketing Facebook 72

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

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YouTube How To Avatar Sample 111

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. YouTube Demographics. 73% of American adults use YouTube—making it the most popular social media platform. billion people use mobile devices for social media—and that number is likely to grow since 5.11 billion people now have mobile phones. Craft a compelling message. In the U.S.,

Social Media 145

Social Media Marketing YouTube LinkedIn 145

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

News 71

News Social Media Airlines Collaboration 71

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. YouTube Statistics. Examples: YouTube, TikTok, Instagram Stories and Reels, Facebook Watch.

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Types Social Media Statistics HootSuite 145

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads?

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. 70% of marketers lack a consistent or integrated content marketing strategy. billion mobile phone users. 51% US marketers run YouTube video ads. there are 3.2

Strategy 60

Strategy Marketing Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. 70% of marketers lack a consistent or integrated content marketing strategy. billion mobile phone users. 51% US marketers run YouTube video ads. there are 3.2

Strategy 60

Strategy Instagram ROI Brands 60

Social Media Strategies Summit

APRIL 8, 2021

Only Google’s YouTube breaks the Zuckerberg-owned monopoly. You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). First off, bear in mind that Reels are mobile-only. Image source. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Convince & Convert

DECEMBER 13, 2023

So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 153

Social Media Video Feed Feedly 153

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. 70% of marketers lack a consistent or integrated content marketing strategy. billion mobile phone users. 51% US marketers run YouTube video ads. there are 3.2

Strategy 60

Strategy Brands Instagram ROI 60

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. 70% of marketers lack a consistent or integrated content marketing strategy. billion mobile phone users. 51% US marketers run YouTube video ads. there are 3.2

Strategy 60

Strategy Marketing Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. 70% of marketers lack a consistent or integrated content marketing strategy. billion mobile phone users. 51% US marketers run YouTube video ads. there are 3.2

Strategy 60

Strategy Brands Instagram ROI 60

Later

JULY 22, 2020

From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! So if you don’t have a Pinterest marketing strategy yet, now is a great time to get started. Benefit Cosmetics . Whole Foods Market . Chick-fil-A.

Strategy 58

Strategy Brands UGC Marketing 58

Ignite Social Media

MAY 4, 2020

Twitter, LinkedIn, and YouTube now have their own Stories feature. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: Originally named YouTube Reels , YouTube Stories were launched and tested with select accounts in early 2018.

Social Media 121

Social Media Brands Content Real Estate 121

yMarketingMatters

FEBRUARY 10, 2014

Facebook averages 945 million monthly active mobile users. YouTube is more popular than cable television: YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. Mobile Marketing.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Buzzweb Community ). Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. Everything is being driven by mobile.

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Marketing Syndication Adwords Social Media 199