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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more.

Content 253
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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

Brands 61
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How to Celebrate Black History Month on Social Media

Later

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . The goal was to inspire schools and communities across the United States to organize local celebrations, activities, and lectures in an effort to teach Black history as it had never been taught before.

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3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Showcasing a feature in your store, hotel, property, or of your product. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location.

Features 112
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

This campaign could have easily come from a tourism board, an airline, or a hotel chain. Companies with a retail location or hosting an event could create designated photo spots to encourage image generation, potentially even tied to a contest or sweepstakes. About the Jessica Gioglio: Follow @savvybostonian.

Project 156