Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? URL shortener. Welcome to dark social.
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