Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

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Influencer Social Media Strategy Marketing 59

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

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Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Brand reputation management As a brand, you can’t make everyone happy. With over 335.7

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Twitter Sentiment Microblogging Hashtag 59

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

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Real Estate Tips How To Hashtag 93

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

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Social Media Strategy Marketing Metrics 52

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Enhanced brand reputation Monitoring and addressing mentions can help improve your brand reputation. Or L’Oréal and Garnier?

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Analysis Sentiment Reputation Hashtag 52

Koka Sexton

DECEMBER 16, 2022

Use hashtags: Hashtags can help your posts get more visibility, as they make it easier for people to discover your content. Choose relevant hashtags that relate to your industry or the topic of your post. This can help you build relationships and establish yourself as an active and engaged member of the LinkedIn community.

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LinkedIn Engagement Tips Reputation 92

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

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Analytics Social Media Tools Price 179

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

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Discount Marketing How To B2B 127

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. University of Kentucky.

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Education Examples Content Nielsen 163

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

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Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. Content creators and marketers love style guides. Enhance brand reputation. This can attract new patients, enhance your reputation, and increase public trust. If you have community guidelines, be sure to include a link. Win, win, win!

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Guidelines Template Templates Social Media 78

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Manage your brand reputation. Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Manage your brand reputation. Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

DECEMBER 22, 2021

In the early days of the internet, online shopping had a bad and scammy reputation. Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. trillion in 2022. That’s up 10.9%

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UGC Marketing Mobile Review 52

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Manage brand reputation. Improve community engagement. Gain market insights with social listening. Build a community.

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Education Social Media Tips HootSuite 93

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Social mentions can also be used to build and reinforce a positive reputation.

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How To Sentiment Reputation Hashtag 52

Small Business Mavericks

JANUARY 31, 2012

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. You can sit back and harvest the results of that viral marketing campaign.

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Campaign Social Media Hashtag Reputation 168

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. When you’re consistently marketing your brand as family-friendly and child-focused, marketing with a pun on sending nudes is probably not the way to go. Wrong Audience. Inappropriate Content.

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Keyhole.co

JUNE 27, 2023

The Professional Dashboard has become crucial for maximizing Instagram strategies and succeeding in the cutthroat digital market. The Dashboard also has features like content suggestions and currently popular hashtags. It allows users to track performance metrics and access educational resources.

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Instagram Analytics Hashtag Metrics 52

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. 89% of B2B marketers turn to LinkedIn for lead generation.

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Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

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Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

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Analytics Conversation Brands Sentiment 85

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Brands Sentiment How To Analysis 114

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facebook scheduling features include: The ability to save and manage hashtags Analytics and reporting Automation A social media inbox The ability to add the first comment to your Facebook post Pricing: Free forever account option.

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Publishing Tools Brands Facebook 98

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Simply put, you need to make sure you’re honoring the creator’s work and not “stealing” content for your own marketing purposes. .

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UGC Instagram Content How To 90

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Gear identified these brand advocates by searching social and approaching directors in sales and marketing.

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Survey How To Education Hotels 125

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. This is why people don’t trust marketers or advertisers.

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UGC Content HootSuite Authentication 145

Later

MAY 26, 2021

With over two billion global downloads , TikTok’s marketing potential is huge. Activity: Regularly produce engaging content and interact with your community through likes, comments, shares, and challenges. Check out these 10 tips from marketers whose videos went viral. #2: Growing your community. . 2: Go Viral.

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Badge How To Applications Instagram 107

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Try for free Ready for the next level?

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HootSuite URL Analytics Forums 120

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Cause Marketing Continues to be a Top Social Media Trend.

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Trends Organization Social Media Travel 184