Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Even if this belief were true, trying to market everything to everybody is a highly ineffective strategy. For instance, an organic or paid search campaign that attempts to sell the world could involve tens of thousands of keywords. This is a wrongheaded strategy — maybe. Keep your social communities relevant.

How To 179

How To Consultant Paid Search Social Media 179

Danny WhatMough

AUGUST 12, 2013

Seen in this light, it’s perhaps understandable that he sees PR as “…a form of SEO; whether the PR industry understands this or not” Seen in this light, his argument that Google is out to kill PR is perhaps true. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one.

Press Release 85

Press Release SEO Paid Search Reputation 85

Firebelly

JUNE 24, 2010

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Each could do wonders for any brand.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

JULY 22, 2010

link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. Like walking out in search of new tires elsewhere based on an overheard argument, I will take my vehicle elsewhere when the time comes. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Sprout Social

JANUARY 2, 2019

Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Integrate emerging trends and best practices into your 2019 social media marketing strategy. These metrics can be found in Google Analytics. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Firebelly

MAY 21, 2010

Don’t Fall in Love with One Social Media Platform By Liana "Li" Evans With today’s featured Don’t Fall in Love chapter, I take a look at why you should really bank your entire social media strategy on one particular platform. You're right - eggs all in one basket isn't a good thing when it comes to strategy! ~Li

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

NOVEMBER 12, 2009

twitterrhea: the act of sending too many Twitter messages Next time you hear a Twitterer use a Twitter termincorrectly, hand them this list to aid in the twiteracy (Twitter literacy) ofthe tweeple in the growing twitosphere.   If we’re all on the same page, it reduces the risk of getting lost inTwitlation.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

FEBRUARY 2, 2010

Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

MARCH 5, 2010

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 26, 2010

And to ensure they’re made to feel a strong part of your online community. The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

MARCH 16, 2010

March 17th Are You Ready For The Social Revolution?

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

JANUARY 13, 2010

@Doug: I agree that Facebook has lifted Twitter's "@" concept (although the @ is not actually displayed), but the RTs and #s are creations of the Twitter community. Those have not been developed or adopted by the FB community. To sum it up, I guess I think "When in Rome."

Syndication 101

Syndication MySpace Paid Search Social Media 101

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. A lot of these are the natural result of community building and an effective press strategy. Earned media from review sites covers the feedback you receive from places like Yelp, TripAdvisor and Google My Business. Review sites.

Strategy 136

Strategy Tips Review Findability 136

Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. The objective was to dominate Google in order to combat the negative buzz! 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE.

Press Release 219

Press Release Communities Badge Real Estate 219

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. People searching Google for terms like this might benefit from using it. By ranking high up on SERPs, there’s a higher chance of them finding our helpful content (and product!).

Metrics 98

Metrics Content Marketing Newsletter 98

Kikolani

SEPTEMBER 13, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Make Twitter Management More Effective with Commun.it – Want to make get past the noise of Twitter to sure you don’t miss interactions with the most valuable members of your community?

Marketing 126

Marketing Paid Search Mashup Forums 126

Sprout Social

SEPTEMBER 1, 2021

Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon. Engage, don’t just broadcast.

SEO 144

SEO Social Media Metrics Sentiment 144

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing. .”

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Business 2 Community ). VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buzz Marketing for Technology

NOVEMBER 3, 2016

Nope … it was and is of keen interest to an immense financial services community. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. A big yawn? Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords.

B2B 100

B2B Marketing Analysis Insurance 100

Kikolani

NOVEMBER 29, 2010

Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer.

Blogger 168

Blogger SEO Consultant WordPress 168

Viper Chill

JUNE 8, 2010

Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. In the third month after launching a new website, I received almost 1,000,000 unique visitors from Google. Home What the F ?

Google 84

Google Adsense Directory Eventful 84

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Does Google PageRank Really Matter? : 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. A Guide to Geocoding Images for Local SEO : Image optimization is a big part of a cohesive SEO strategy. and a number of others.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Marketing Strategy & Tactics.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. The difference is that it’s virtual. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Web Development and Website Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. e-Strategy Trends ). 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ). Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence.

Statistics 226

Statistics Social Media B2B Journal 226

Razor Social

DECEMBER 21, 2016

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

MARCH 11, 2013

You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year. Observing that “the subject of Integrated Marketing Communications is hotter than ever It’s a source of competitive advantage. ” Which is WPO.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. What percentage of queries on Google each day are new to the world (i.e., State of Search ). e-Strategy Trends ). e-Strategy Trends ). To that end, 94.7%

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JUNE 13, 2012

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. When trying to figure out what Google is up to, I like going to the source. Unique and relevant content, according to Google.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Paid search ads, however, still outperform both.

Statistics 219

Statistics Research Social Media B2B 219