Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

NOVEMBER 3, 2014

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

JUNE 7, 2016

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Course 40

Course Training Social Media Press Release 40

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. What’s the best process for developing a social media marketing plan? It’s the gift that keeps on giving.”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. That's all. Just compliments.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 28, 2010

I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. What's great about your taxi guy is that he is his proactive helpfulness. It's a win, win, win.

Social Media 148

Social Media Strategy Consultant B2B 148

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

SEPTEMBER 10, 2010

How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. First, the four different types of people you want to reach are: Directors – these types want the bottom line, results, ROI, stick to the facts, and like less creative content. Build online community.

Mashup 116

Mashup Resources WordPress Press Release 116

Kikolani

OCTOBER 22, 2010

ROI on Internet marketing services – if you are having a hard time explaining or understanding the return on your investment, this chart may help. The ROI of relationships – why we should enjoy where we are. Crafting a SEO budget to maximize ROI – how to invest in ROI while staying within your allocated budgets.

Mashup 139

Mashup Resources Picasa SEO 139

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Community Management. How many of these new tactics have you adopted? Local Online Marketing.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Amy Parmenter. Deborah Ng.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them. What’s Happening?

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Price 108

Price Social CRM Social Media Consultant 108

Kikolani

MAY 28, 2010

13 truths about social media measurement – it’s not all about ROI! Non-profit uses Foursquare to spread environmental awareness – better than “I’m at Starbucks – come stalk me.&#. Tracking your social media metrics on a spreadsheet – interesting way to keep track of the numbers.

iPad 133

iPad Resources Mashup WordPress 133

Convince & Convert

JUNE 3, 2010

Ask a newly-minted Foursquare mayor how they feel about it. It’s making social content sharing more fun. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

SEPTEMBER 21, 2010

I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community. I also use Foursquare on the Blackberry. Gowalla For presence-based status updates, I use Gowalla.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 5, 2013

54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. 31% have no social media policy in place. Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 4, 2010

Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets.

Social Media 130

Social Media Strategy Comments Course 130

Laurel Papworth

AUGUST 1, 2010

Social Networks and Online Communities – maybe Twitter? Foursquare? Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. Future: Facebook buys Foursquare, you get stuff. local photo forum? Let’s just play around for a moment.

Facebook 105

Facebook Virtual World Foursquare Banking 105

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. I think the biggest misconception about Social Media is it will bring you instant internet fame, ROI, etc.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Steps to Winning Fans with Content Strategy The Science of Inequality – Finding Your Influential Customers Ignore Foursquare at Your Peril – An Analysis of Potential [link] Jim Weldon Driving Sales (..)

Social Media 119

Social Media Strategy Mobile Consultant 119