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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Writing A foundational skill required to convey ideas, persuade and build influence. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Community Management. Traditional media pitching, social media influencer recruitment, partnering, more.

Skills 334
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Work With Diverse Influencers. One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. For example, I’ve been looking for a new tiny-but-holds-everything backpack and reading tons of online reviews. What are dark posts?

HootSuite 120
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Mentionlytics also identifies the top influencers in your niche.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. LCMCHealth ?

Questions 118
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Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .