Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

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Feed Feedly News Tips 164

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

Feed 121

Feed Feedly Facebook Groups 121

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

Feed 83

Feed Feedly News Groups 83

Sherrilynne Starkie

DECEMBER 20, 2020

Increasingly, Canadians are enjoying the video-based platform TikTok. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. A balanced communications strategy is going to maximize the return on investment. The fourth most-popular social network for Canadians is Instagram.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

agora pulse

MAY 1, 2019

Here’s a quick video from Facebook showing off the new design: Here's a closer look at FB5, including Dark Mode for web, coming soon. More important to both users and businesses of the platform, though, is the change in News Feed. Facebook Groups will now be front and center—literally. Facebook’s renewed emphasis on Groups.

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Facebook Groups Groups Feed 165

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Finally, I conduct weekly webinars for my Power Hitters Club – Elite membership community.

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Facebook How To Hosting Groups 190

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Trends 128

Trends Social Media Groups Groups 128

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. video + on demand webinar).

Feed 167

Feed Feedly News Facebook 167

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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Feed Feedly News Facebook 111

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media? It was timely.

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Content iPhone Sports Remix 130

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Finally, I conduct weekly webinars for my Power Hitters Club – Elite membership community.

Facebook 141

Facebook How To Hosting Groups 141

The Realtime Report

FEBRUARY 17, 2022

Major corporations and media outlets have hopped on the TikTok bandwagon to increase their visibility among the younger user population to reach this new group of potential customers. After a creator submits a video, it is only seen by a limited niche audience, according to several TikTok experts who have been given a behind-the-scenes peek.

Brands 91

Brands How To Hashtag Influencer 91

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

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Types Video Content Case Study 119

Ignite Social Media

MAY 3, 2019

With this direction, there was an emphasis on Groups, Messenger, and WhatsApp. App Redesign & Focus on Groups. The redesign, called FB5, is also prioritizing a focus on your communities and groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

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Strategy Facebook Groups Groups 127

Later

FEBRUARY 26, 2020

Introducing the latest video platform to land on the social scene — Byte app! Byte is one of the latest video apps to break onto the scene, and thanks to its unique 6-second looping video style, it’s gaining a lot of popularity! Here’s a quick rundown of all Byte’s video features and how to use them: Byte Home Page: .

Video 64

Video Feed Feedly Influencer 64

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

YouTube 136

YouTube Trends Strategy Content 136

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? Video Profiles. Product Pages. LinkedIn Events.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Social Media Strategies Summit

FEBRUARY 27, 2020

. #1 Ephemeral content disrupts social video. Video has been a trend for years now, and there is no denying its importance. In fact, this year, video is expected to make up 82% of all internet traffic. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Jon Loomer

MARCH 2, 2017

But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community. I now stream those webinars directly to the private Facebook group via Facebook Live. I do this with the help of Wirecast , a third party tool.

Video 60

Video Facebook Notification Software 60

Sprout Social

FEBRUARY 14, 2023

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty. As networks work those kinks out, marketers have to adapt. It piques interest.

Authentication 89

Authentication Examples Class Team 89

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. It’s a good idea to create a sense of community and build good relationships with your followers. Ideally, a post/video should have a hook (something to quickly capture attention) and follow with the rest of your message.

Strategy 52

Strategy Facebook Marketing Groups 52

Likeable

AUGUST 9, 2021

In July 2019, Facebook adopted some new monetization tactics in its effort to attract video creators. Community Accelerator Program. In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities.

Platform 113

Platform Tumblr Badge YouTube 113

Later

AUGUST 19, 2021

To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Plan and preview your Instagram feed in advance with Later for free!

Instagram 132

Instagram Analysis Hashtag Engagement 132

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos.

Engagement 101

Engagement Tips Loyalty Metrics 101

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). The resulting video clips are both laugh-out-loud funny and educational.

B2B 114

B2B Influencer Brands Marketing 114

Later

MAY 1, 2019

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Facebook groups are literally my favorite social network pic.twitter.com/G5jhrqe8VT. That means that you could potentially Instagram DM a friend via Facebook Messenger, or post to a Facebook Group with Whatsapp!

Facebook 87

Facebook Privacy Groups Groups 87

The Realtime Report

SEPTEMBER 8, 2022

Now, TikTok is bringing out another of these such features, the ‘Nearby’ feed. Across the board, the social landscape is now being driven by niche communities and subcultures. TikTok has led the charge in this shift, with its interest-based algorithm showing preference to, and therefore fostering, niche content.

Social Graph 91

Social Graph Comparison Features Communities 91

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 129

Tips Authentication LinkedIn Groups 129

Ignite Social Media

MARCH 16, 2021

Communities. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups. A Facebook Group is a community of users that all share a similar interest. Twitter has recently announced a similar concept called Communities. Super Follows.

Features 171

Features Twitter Strategy Newsletter 171

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117