Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. We say no—but only if you do it right. Is Instagram automation allowed?

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Instagram Tools Strategy Hashtag 110

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. They bring this level of personalization and care into their social channels and content, too.

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks.

Authentication 87

Authentication Examples Class Team 87

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

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B2B Strategy Marketing Case Study 62

Hootsuite

APRIL 26, 2023

Train your team As noted above, training your team is a required component of HIPAA compliance for social media. That means your whole team, not just your social team. That means any employee could expose your organization to social media HIPAA violations.

Social Media 93

Social Media Health Care Tips Policies 93

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.”

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Social Media Strategy Team Review 94

Sprout Social

MARCH 20, 2023

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. more engaging than long-form video (The Sprout Social Index™). And those stacked engagements mean that social algorithms will notice, and push, your content. Not exactly a dream combination.

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Buy Video How To Template 110

Sprout Social

MARCH 12, 2021

In this roundup, we’ve assembled resources that we created to help marketers navigate the COVID-19 pandemic, including how and when to communicate, as well as how to plan your reopening strategy. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

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Resources Social Media Management Publishing Social Media 93

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 87

Video Film Content How To 87

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Have a long management journey of starting on the front lines and working yourself up to head of HR? Request a demo Build relationships Is it lonely at the top? Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? Navigating social media when you work in healthcare can be tricky. Let’s scrub in!

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Guidelines Template Templates Social Media 78

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

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Patterns Sentiment Analysis Proposal 112

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Proud of my team for ??ing

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Review FAQ Construction Metadata 91

Hootsuite

NOVEMBER 10, 2021

There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

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How To Hashtag Trends Analytics 143

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze. Find opportunities for authentic engagement.

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

APRIL 1, 2020

If you have a team, determine each team member’s role. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. Adobe Creative Cloud’s Sketch Party is a product demo, how-to, and webinar rolled into one live video. Decide what you’d like to achieve, and plan accordingly.

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YouTube Engagement How To Class 145

Hootsuite

JULY 2, 2019

So can setting aside time in team meetings to recognize certain employees. Recognition or a re-share on the main company social accounts can also be a great motivator. Organize a prize for the leader, or hold a draw for all team members who create hashtagged posts. Lush employees are major brand advocates on social media.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Sprout Social. Let’s dive in.

Communities 119

Communities Engagement Tools Tweetdeck 119

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

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Template Templates Social Media HootSuite 101

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

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Social Media Management Social Media Tools Price 111

Oktopost

APRIL 10, 2024

However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Hootsuite

JULY 20, 2023

The Most Trusted Social Media Tool for Healthcare Create and publish posts. Book a demo Stay ahead of misinformation We all know that misinformation can spread like wildfire on social media. Social media analytics can help preserve factual accuracy in real time. social media goals here.

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Analytics Social Media HootSuite Metrics 83

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

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Education Social Media Marketing Social Media Management 134

Keyhole.co

SEPTEMBER 17, 2020

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media? There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. The 11 Best Social Media Scheduling Tools.

Social Media 111

Social Media Tools Price Social Media Management 111

Hootsuite

JUNE 29, 2023

Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. Get a free demo 8.

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Reputation Strategy Brands HootSuite 106

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. Can we just take a moment to say: we’re impressed?

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Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Take the introduction of new AI tools recently.

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HootSuite Brands Price Collaboration 104

Hootsuite

JUNE 20, 2022

Create a community for like-minded customers. Knowing this, it’s a good idea for businesses to tap into the platform’s community features. Facebook Groups are one of the most effective ways to build community among like-minded people. Here are some ideas for Facebook Lives: Giving tutorials or demos.

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Tips HootSuite Badge Facebook 145

Keyhole.co

JANUARY 17, 2023

The 13 Best Social Media Scheduling Tools Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 13 best social media schedulers for social teams and managers.

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Social Media Tools Price Social Media Management 52

Buffer Social

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).    Ready to dig in? Again, I promise you won’t have to do any math — word nerd’s honor. 

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Metrics Content Marketing Newsletter 98

Oktopost

APRIL 7, 2022

In this step of the sales funnel, social selling will be key in getting many potential customers over the finish line. Your account executives and sales team can develop relationships with your prospects, and thought leadership will play a crucial role in establishing your sales team as experts in the industry.

Social Media 118

Social Media How To Metrics B2B 118

Hootsuite

AUGUST 21, 2019

Through live streaming, it lets marketers connect with their communities in real-time. Make sure you have contact information for the third-party’s support team on hand. Try the Communities Hashtags feed. The Communities panel is on the right-hand side of your Page admin view. Mobilize your LinkedIn community.

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LinkedIn How To HootSuite Marketing 111