Communities Company Curation Flickr 
Waxing UnLyrical
FEBRUARY 5, 2013
Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Here’s a bonus tip: Mention your company’s offline activities.
Waxing UnLyrical
MARCH 8, 2017
Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.
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Waxing UnLyrical
JUNE 21, 2013
Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR.
Laurel Papworth
SEPTEMBER 13, 2011
The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.
Waxing UnLyrical
MARCH 18, 2013
If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Attribute blog posts, news articles or other curated information to the original source using their Twitter handle. < Image: _DaniloRamos via Flickr, CC 2.0. And happy Monday!
Waxing UnLyrical
JUNE 13, 2012
Does my audience want entertainment, or community, or both? Social functionality elevates the audience, but further diminishes the focus on our carefully selected, edited, and curated writing. Image: Bruce Guenter via Flickr, CC 2.0. I believe our audience is there because they want to hear from our writers.
Convince & Convert
OCTOBER 19, 2010
Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.
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