article thumbnail

What came first? The objective or the metric? #prstack

Danny WhatMough

Or the metric you are going to measure? Or maybe it is the technology that you use to get the metric? Because “everything is now digital”, there is pressure on marketers and PR professionals to give clear metrics to measure campaign success. You don’t start with a metric but a problem or objective. The objective?

Metrics 40
article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment. Overall, mature organizations are 1.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Study Finds You Suck

Waxing UnLyrical

It was great to have such a supportive administration behind the work – suggestions were always very minor and approvals took place over the phone or in person, not in committee. With that said, I’m still looking for better performance metrics. Is there a performance metric that eludes you? That line made me smile.

Study 178
article thumbnail

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa.

Committee 119
article thumbnail

Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

As a member of AMEC’s social media measurement committee, I am delighted that today we have launched the social media measurement valid metrics frameworks and user guides. The framework is a rigorous and yet flexible way to structure and record social media metrics. Valid Framework User Guide. Industry Support.

article thumbnail

Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Banner: Your banner is the welcoming committee of your Twitter profile, often the first item a web visitor notices. Metrics to track for B2B Twitter marketing Here are a few metrics you can monitor: Performance : Measures the overall visibility and reach of your tweets. It should mirror your company ethos and identity.

article thumbnail

Diversity in associations is not easy!

SocialFish

Some people want to focus on metrics, some people want to focus on strategy, some people want formal statements, some people want to focus on the board…etc., We had this conversation in the Diversity Committee @ # asae10. Relegated to committees. Big D=protected class. NathanVictoria : Q2. 6:17 pm. # assnchat. 6:32 pm.

Committee 162