Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Smarketing Component #2: Shared Strategy, Metrics, & Reporting. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon.

How To 60

How To Embedding B2B Patterns 60

Oktopost

OCTOBER 7, 2020

Especially when it comes to complex buying processes like B2B transactions. . Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.” Why single-touch models are irrelevant for B2B.

B2B 71

B2B Committee ROI Buy 71

Hootsuite

AUGUST 6, 2021

Stop creating posts by committee. Your social team might be great at creating eye-catching content, but would they get stuck if asked what metrics matter most on each platform ? And with a tool like Hootsuite, they can make sure everything that goes live is on-brand, while keeping your voice on social fun, engaging, and in-the-moment.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

FEBRUARY 2, 2012

We had the benefit of being involved very early on with the Host Committee. The mission of the committee is to make sure that everyone has a great visitor experience when they come here to the Super Bowl. We don’t really have any metrics to compare to. That’s one of the things that we were tasked with.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.

B2B 199

B2B Marketing Committee Cost 199