Remove B2B Remove Collaboration Remove Committee Remove Metrics
article thumbnail

8 Steps to Success with Manufacturing Marketing

Oktopost

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 138
article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Stop creating posts by committee. With the right tools, your social team will be able to collaborate with teams beyond marketing and help them reach their business goals, too. Your social team might be great at creating eye-catching content, but would they get stuck if asked what metrics matter most on each platform ?

HootSuite 130
article thumbnail

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

We had the benefit of being involved very early on with the Host Committee. The mission of the committee is to make sure that everyone has a great visitor experience when they come here to the Super Bowl. We don’t really have any metrics to compare to. That’s one of the things that we were tasked with.