Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 138

B2B Marketing Construction Committee 138

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. It’s not always pleasant, according to the Corporate Executive Board: 87% of the terms sales and marketing use to describe each other are negative. They sing the same song, but in very different ways. highlight to tweet).

How To 60

How To Embedding B2B Patterns 60

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Oktopost

OCTOBER 7, 2020

Especially when it comes to complex buying processes like B2B transactions. . Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance. In the data-driven marketing world of 2020, this should no longer be the case. But how can a marketer begin to choose?

B2B 71

B2B Committee ROI Buy 71

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical. Taulbee: Lots of different ones, actually.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. Image Credit: Lydia’s Marketing Blog. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. Yes and no.

B2B 199

B2B Marketing Committee Cost 199