Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Your brand is well known and respected.

B2B 138

B2B Marketing Construction Committee 138

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Smarketing Component #2: Shared Strategy, Metrics, & Reporting. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon.

How To 60

How To Embedding B2B Patterns 60

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 117

Social Media Committee Team Questions 117

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Oktopost

OCTOBER 7, 2020

Especially when it comes to complex buying processes like B2B transactions. . Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.” Why single-touch models are irrelevant for B2B.

B2B 71

B2B Committee ROI Buy 71

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. Yes and no.

B2B 199

B2B Marketing Committee Cost 199