Cab Drivers as Word-of-Mouth Marketers?
The Marketing Blog
FEBRUARY 5, 2008
Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Perhaps the companies should portray drivers as ’Customer Evangelists’ instead of Spammers Image Credits – Via blog.verticalresponse.com.